This hook is the go-to hook for flipping fish out of the target area. The raised hook point will allow you to set the hook with the right amount of force and when their mouth gets blown open from the weight, this hook just gets it done. Compare this hook to your standard EWG hook. Place them side by side hook down and you will completely understand. As for Discount Tackle, my order was fast and very well packaged. Thank you for getting this right to me. See ya on the water.