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Bill Lewis
Bill made many attempts and took great risks in starting a fishing lure business before making it big. When most people would have called it quits and gone for a safer career path, Bill pressed on always finding a way to continue pursuing his dream. Then in the 60’s he developed a true champion of the fishing tackle industry, the legendary Rat-L-Trap®. When he heard the Rat-L-Trap coming through the water and saw his buddies catching fish like never before he knew he had something special. Bill also knew he needed a good name for this bait. Driving home from Toledo Bend one day in his old Ford station wagon, it hit him, he’d just name the lure after his car, the RattleTrap. It was noisy, but dependable like no other!
Today the Rat-L-Trap brand is the number 1 selling brand of hard-baits that are Made in the USA. With over 350 size and color combinations, The Trap™ is the undisputed king of lipless crankbaits.
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Bill Lewis Rat-L-Trap Magnum Force Lipless Crankbait - 4 Inch
$10.29$8.75Features: The Bill Lewis Rat-L-Trap Magnum Force is the even larger brother to the original Rat-L-Trap that many consider to be one of the best lu...
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Bill Lewis Gnat Tiny Crank
$4.49$3.825.0 / 5.0
3 Reviews
Features: The Bill Lewis Gnat Tiny Crank is a small yet powerful micro-crank designed to catch a wide range of fish species! It outperforms competi...
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Bill Lewis ATV 1.0 Squarebill Crankbait - 2 Inch
$7.99$6.794.0 / 5.0
1 Review
Features: The Bill Lewis ATV 1.0 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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Bill Lewis Rat-L-Trap Magnum Force Saltwater Lipless Crankbait - 4 Inch
$10.29$8.75Features: The Bill Lewis Rat-L-Trap Magnum Force Saltwater is the even larger brother to the original Rat-L-Trap that many consider to be one of t...
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Bill Lewis Rat-L-Trap Lipless Crankbait - 3 Inch
$7.39from $5.625.0 / 5.0
1 Review
Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason! Best known for ripp...
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Bill Lewis ATV 1.5 Squarebill Crankbait - 2.25 Inch
$9.99$8.495.0 / 5.0
1 Review
Features: The Bill Lewis ATV 1.5 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait - 3 Inch
$7.39from $5.62Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Chrome Seri...
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Bill Lewis Precise Walleye Crank (PWC)
$12.99from $8.59Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from ...
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Bill Lewis Rat-L-Trap Mag Trap Lipless Crankbait - 3.5 Inch
$7.69from $5.88Features: The Bill Lewis Rat-L-Trap Mag Trap is the larger brother to the original Rat-L-Trap that many consider to be one of the best lures of al...
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Bill Lewis Hammer-Trap Lipless Crankbait - 2.5 Inches
$8.99from $6.495.0 / 5.0
2 Reviews
Features: The all new Bill Lewis Hammer-Trap 2.5 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 5...
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Bill Lewis Precise Walleye Crank Light (PWCL)
$11.99from $8.205.0 / 5.0
1 Review
Features: The Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously designed bait specifically crafted for precision trolling, with inpu...
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Bill Lewis Rat-L-Trap Shad Series Lipless Crankbait - 3 Inch
$7.39from $5.62Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Shad Series...
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Bill Lewis ATV 2.5 Squarebill Crankbait - 2.75 Inch
$9.99from $6.43Features: The Bill Lewis ATV 2.5 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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Bill Lewis Hammer-Trap Lipless Crankbait - 3 Inches
$8.99from $6.55Features: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...
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Bill Lewis Suspending 120mm Scope-Stik 4-6/7-10 ft
$12.99from $8.91Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...
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Bill Lewis Rat-L-Trap Bleeding N' Bloddy Series Lipless Crankbait - 3 Inch
$7.39$6.28Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Bleeding N'...
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Bill Lewis Rat-L-Trap Crawfish Series Lipless Crankbait - 3 Inch
$7.39from $5.62Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Crawfish Se...
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Bill Lewis Rat-L-Trap Zombie Series Lipless Crankbait - 3 Inch
$7.39from $5.62Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...
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Bill Lewis Floating 100mm/120mm Scope-Stik 1-3 ft
from $11.99from $8.05Features: The Bill Lewis Floating Scope-Stik is a meticulously designed jerkbait that offers unmatched visibility and enhanced performance! Design...
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Bill Lewis Suspending 100mm Scope-Stik 4-6 ft
$11.99from $8.05Features: The Bill Lewis Suspending 100mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance!...
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Bill Lewis Sinking 120mm Scope-Stik 7+ ft
$12.99from $8.91Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...
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