New Arrivals

Features: The Yamamoto Uni is an urchin-style bass bait with bulbed appendages that create lifelike quivers and irresistible movement, perfect for ...

Features: The all new Departure Outdoors Tungsten Nail Weights are finally here to give you the upper hand and give your soft plastics an improved ...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifeli...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: A versatile side-drifting hook built for natural bait presentation, offering light wire performance with sharp penetration and dependable...

Features: The Picasso Titanium Pro Spinnerbait is a high-performance lure designed to deliver hard-hitting vibrations and straight tracking, making...

Features: The LiveTarget Hollow Body Series Freestyle Frog is a dynamic topwater frog that creates splashing spitting action to draw fish from afar...

Features: The LiveTarget Hollow Body Series Popping Frog is a topwater frog built for explosive surface strikes thanks to its ultra lifelike detail...

Features: The Hammer-Trap is a premium lipless lure designed to deliver aggressive action and draw vicious strikes from nearby fish. Built with hig...

Features: The Lucky Craft Flash Pointer 100 is a tournament-grade jerkbait for shallow waters. It is a 4-inch slow-sinking model designed to snatc...

Features: The Rapala Fish' N Fillet Firetiger Fillet Knife is a stylish and modern twist on what a fillet knife can look like and what it can do! F...

Features: The LiveTarget Shrimp Hollow Body Jig was crafted to imitate natural forward-swimming shrimp and trigger strikes from a wide range of sal...

Features: The Snag Proof Pad Rambler is a topwater bait designed for snag-free fishing in dense lily pads, weeds, and heavy vegetation, targeting e...

Features: The Sufix 832 Advanced Superline Braided Line in Fire Tiger 150 Yard Standard Spools are the Strongest, most Durable, and most Advanced ...

Features: The Sufix 832 Advanced Superline Braided Line in Fire Tiger 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced Th...

Features: The Rapala Rap Wrap is a practical fishing accessory designed to protect multiple rigged rods and lures from damage and tangling during t...

Features: The Rapala Rapid Pouch is a versatile soft tackle organizer designed to keep your favorite baits, tools, and accessories easily accessibl...

Features: The Rapala Rapid Pack is a versatile carry case designed to keep your soft plastics, tools, and accessories organized and easily accessib...

Features: The Rapala Giant DT Crankbait Decoration is a 24-inch oversized replica of the classic DT Crankbait, designed as a striking display piece...

Features: The all new SPRO K-Rig CS3 Chad Shad 180 Swimbait Rig is a Big Bass's new Temptation when Gluttony is on its mind because after all "If o...

Features: The Lazer Sharp Bait Saver Circle Hook is designed to keep live bait lively and fishing longer, so you can focus on hookups instead of re...

Features: Ultra-Realistic Anatomy - Lifelike frog detailing with painted eyes and precise color patterns that fool bass into crushing strikes they ...

Features: BaitPop Elite is a high-performance fishing bait designed to attract more bites quickly with powerful scent and sonar-enhancing technolo...

Features: The Rocker Head is a precision-designed tungsten jig head that adds lifelike action to any minnow-style bait, boosting your chances of en...

Features: The G-Ratt Rocker is a versatile, lifelike soft plastic bait designed to entice strikes with realistic movement. Crafted from durable, hi...

Features: The G-Ratt Baits Popping Frog is a topwater bass bait designed for explosive surface strikes in shallow, aggressive feeding zones. Made ...

Features: The G-Ratt Baits Con Frog Jr is a premium topwater frog designed to tackle cover with ease, delivering reliable action and durability fo...