New Arrivals

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bill Lewis Depth Strike 85 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...

Features: The all new Strike King KVD Elite 2.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The all new Strike King KVD Elite 1.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The all new Strike King Tour Grade Flurospin Underspin Jighead was designed in collaboration with Reel Method Angling in Ontario Canada t...

Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The all new Strike King 3XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The VMC Nemesis Circle 3X Ringed Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stron...

Features: The VMC Nemesis Circle 3X Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stronger tha...

Features: The VMC RedLine Series Heavy Duty Wide Gap Hooks are new, high-performance Worm/Creature hooks made with VMC's RedLine Technology! Coated...

Features: The all new VMC Tungsten B.E.T. Drop Shot Weights are a must have for anglers who love to DropShot and for those who also love the Free-R...

Features: The all new Sufix Revolve Low-Vis Green Braid is a high quality braid designed to give you the best experience when fishing Finesse Tech...

Features: The all new Sufix Revolve High-Vis Neon Lime Braid is a high quality braid designed to give you the best experience when fishing Finesse...

Features: The Rapala Jigging Shadow Rap 07 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...

Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...

Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...

Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...

Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...

Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...

Features: The Bubba 9 Inch Tapered Flex Serrated Back Fillet Knife is a must have for anglers who love to cook their prized catches and comes with ...

Features: The Bubba 7 Inch Tapered Flex Serrated Back Fillet Knife is a must have for anglers who love to cook their prized catches and comes with ...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Stiff Blade is a game changer in the Fillet Knife market that is poised to make...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Flex Blade is a game changer in the Fillet Knife market that is poised to make ...

Features: The Rapala Saltwater Grade 9 Inch Hook Remover is ideal for a wide range of Saltwater species and is a must have tool for your tackle box...

Features: The Rapala Mini Trigger Grip 6 Inch Hook Remover is ideal for a wide range of species and is a must have tool for your tackle box! With i...

Features: The all new Rapala High-Vis 20 lb Digital Scale brings anglers a tournament grade scale affixed with a day and night display to ensure yo...

Features: The SPRO Brass Heavy Swivels w/Corkscrew is the ultimate solution for anglers seeking ultimate reliability and strength for their next ou...

Features: The all new Rapala Crush City Mayor 2.5 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to prov...

Features: The all new Rapala Crush City Tournament Weigh Bag is your new best friend on tournament day! Trusted at the biggest fishing tournaments ...

Features: The all new Rapala Crush City Mooch Minnow seamlessly combines the best features of a Minnow and a Swimbait resulting in the new king of ...

Features: The all new Rapala Crush City Pig Stick Stickbait invites hungry bass to come play ball with its seductive shimmy as it descends the wate...

Features: The all new Rapala Crush City Hedgehog Craw steps forward to tackle the challenge of finicky bass that want a craw but don't want the lar...

Features: The all new SPRO Power Swivel Combos w/Stainless Steel Line Ties offering anglers a unique take on fishing with Swivels allowing you to c...

Features: The SPRO Ball Bearing Swivels with Welded Ring and a Super Secure Interlock Snap gives you the strength to hook into big fish worry free ...

Features: The SPRO Ball Bearing Swivels with Welded Rings and Duraslick Finish give you the strength to hook into big fish worry free in both Fresh...

Features: The SPRO Ball Bearing Swivels with Welded Rings give you the strength to hook into big fish worry free! Coated in the Nickel Silver Black...

Features: The SPRO Ball Bearing Swivels with Welded Rings and a Coastlock Snap gives you the strength to hook into big fish worry free and the conv...

Features: The SPRO Ball Bearing Swivels with Welded Ring and a Coastlock Snap gives you the strength to hook into big fish worry free and the conve...

Features: The SPRO Power Ball Bearing Swivels with Welded Rings and a Coastlock Snap gives you the ultimate strength to hook into monster fish worr...