New Arrivals

Features: The Missile Baits Ike's Micro Football Jig is truly micro in every sense and is a finesse fisherman's dream Jig! Intended for use on ligh...

Features: The Missile Baits Nedball Jighead is the solution for anglers looking for a simple and efficient head design that locks fish onto the hoo...

Features: The all new Missile Baits Neko Weights were purpose built and designed for the deadly Neko Rigging Finesse Technique! These weights easil...

Features: The Missile Baits Spunk Shad 3 Inch is a pintail swimbait with a ribbed body that exhibits an enticing shimmy, making it ideal for vario...

Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...

Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...

Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Gamakatsu x Bill Dance Crankbait Circle Hooks are a unique take from the Legend himself on how to catch bigger and better fis...

Features: The all new Gamakatsu G-Finesse Stinger Drop Shot Hooks designed in collaboration with veteran professional angler Brent Ehrler expand on...

Features: The all new Mustad Alpha-Point A-Tak Ned Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you land ...

Features: The all new Gamakatsu Nano Alpha Swimming Shot Neo Swim Jig is second to none when it comes to detail and quality that will fill your liv...

Features: The all new Gamakatsu Nano Alpha King Kobra Jig is here and ready to Strike with its deadly design and sleek appearance! Made with a Matt...

Features: The all new Gamakatsu Magic Eye Plug Replacement Hooks have just made your replacement hook search 10x easier! Designed to replace the fa...

Features: The all new Gamakatsu 34R Hydroll Worm "Scat" Hooks were designed in collaboration with Japanese angler Mr. Takeru Tomimoto for use on L...

Features: The all new Gamakatsu 34R Worm "Scat" Hooks were designed in collaboration with Japanese angler Mr. Takeru Tomimoto for use on Lake Biwa...

Features: The all new Gamakatsu Ceramic Braid Scissors are a great option for casual and professional anglers alike! Constructed with ultra sharp a...

Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 4.25 Inch is a new offering from the Yamamoto lineup of baits that has been p...

Features: The Gary Yamamoto Fat Senko 4 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko prov...

Features: The Gary Yamamoto Double Tail Hula Grub 2.5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages o...

Features: The all new Gary Yamamoto Sensei Worm 6.5 Inch is a high-performance finesse worm designed for catching bass in various fishing condition...

Features: The all new Gary Yamamoto Nuki Bug 3.5 Inch is a soft plastic bait designed for finesse fishing, offering a combination of the original Y...

Features: The Gary Yamamoto Covert Craw is a 2.5 inch versatile finesse craw bait designed to catch big bass year round! Designed with six lifelike...

Features: The Lew's Custom Lite SS 200 Spinning Reel is a high-performance spinning reel designed for finesse anglers who demand exceptional effici...

Features: The Lew's Custom Lite Shallow Spool Baitcasting Reel is a high-performance baitcasting reel designed for finesse anglers who demand excep...

Features: The all new Picasso Lures Titanium Pro Single Colorado Spinnerbait is an American Made product crafted from the highest quality material...

Features: The all new Picasso Lures Line Through Smart Mouth Plus Swimbait Jighead is purpose built to give you enhanced action and more longevity ...

Features: The all new Picasso Lures Titanium Pro Willow/Indiana Spinnerbait is an American Made product crafted from the highest quality materials...

Features: The all new Picasso Lures Titanium Pro Double Willow Spinnerbait is an American Made product crafted from the highest quality materials ...