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Berkley: Catch More Fish
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
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Berkley Gulp! Saltwater Swimming Mullet Grub
from $7.99from $6.104.58 / 5.0
12 Reviews
Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$7.99$7.194.64 / 5.0
14 Reviews
Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Berkley Saltwater Choppo
$12.99from $10.385.0 / 5.0
3 Reviews
Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...
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Berkley Trilene Big Game Monofilament Line Clear Quarter Pound Spools
$11.49from $8.745.0 / 5.0
10 Reviews
Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley PowerBait Saltwater CullShad
$7.99from $5.835.0 / 5.0
1 Review
Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...
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Berkley Trilene XL Monofilament Clear Pony Spool 110 Yards
from $4.99from $3.625.0 / 5.0
9 Reviews
Features: Berkley Trilene XL Monofilament Clear Pony Spools are basic monofilament fishing line designed to help facilitate hassle free fishing at...
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Berkley Fusion19 Shakey Head
$6.99from $4.06Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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Berkley Fusion19 Weighted Wacky Head 5 pack
$6.99$6.29Features: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...
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Berkley Trilene XL Monofilament Clear Filler Spools 250-330 Yards
from $8.99from $8.094.89 / 5.0
9 Reviews
Features: Berkley Trilene XL Monofilament Clear Filler Spools are basic monofilament fishing line designed to help facilitate hassle free fishing ...
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Berkley Gulp! Alive Recharge Liquid 8oz
$5.99$5.395.0 / 5.0
1 Review
Features: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 5 Inch
$11.99$10.795.0 / 5.0
1 Review
Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Berkley Trilene Big Game Monofilament Line Green Quarter Pound Spools
$11.49from $8.745.0 / 5.0
7 Reviews
Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley Magic Swimmer Slow Sinking Saltwater Swimbait - 6.5 Inch
$14.99$13.49Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Gulp! 3 inch Ghost Shrimp 7 pack
$7.99$7.194.6 / 5.0
5 Reviews
Features: The Berkley Gulp! Ghost Shrimp features lifelike detail imitates natural prey. Replacement for hard to find and hard to catch ghost shr...
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Berkley Trilene Big Game Monofilament Leader Clear Wrist Spool 55 Yard
from $5.49from $4.945.0 / 5.0
3 Reviews
Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...
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Berkley Gulp! 1 inch Sand Crab Flea 12 pack
$7.99$7.19Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...
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Berkley Trilene XL Monofilament 1000 Yard Economy Bulk Spools
from $24.99from $22.495.0 / 5.0
6 Reviews
Features: The Best Trilene XL® Ever - now stronger AND smoother! Smooth casting - resists twists and kinks. Super strong - incredible strength for...
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Berkley PowerBait Saltwater Bonga Shrimp 6 pack
$6.99from $5.10Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...
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Berkley Trilene Big Game Monofilament Line Solar Bright Green Quarter Pound Spool
$11.49from $8.745.0 / 5.0
8 Reviews
Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley Fusion19 Tube Jighead - 4 pack
$4.99$4.49Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...
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Berkley Trilene Big Game Monofilament Line Steel Blue Quarter Pound Spools
$11.49from $8.745.0 / 5.0
3 Reviews
Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 3.75 Inch
$11.99$10.79Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Berkley Sunglasses Strap/Retainer - Black
$2.99$2.69Features: Designed to keep your sunglasses on your head even during the most aggressive of fights, the Berkley Sunglasses Strap/Retainer is just wh...
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Berkley Trilene XL Monofilament Lo-Vis Green Filler Spools 270-330 Yards
from $8.99from $7.015.0 / 5.0
4 Reviews
Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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Berkley BER001 Polarized Sunglasses
$24.99from $15.665.0 / 5.0
1 Review
Features: The all new Berkley BER001 Polarized Sunglasses are a must have for any angler looking to step up their fashion and fishing game! With a ...
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Berkley Magic Swimmer Fast Sinking Saltwater Swimbait - 5.75 Inch
$14.99$13.49Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Trilene XL Monofilament Fluorescent Clear/Blue Filler Spools 300-330 Yards
from $8.99from $7.015.0 / 5.0
7 Reviews
Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 7.5 Inch
$16.99$15.29Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley PowerBait Saltwater Gilydine
$9.99from $7.28Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...
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Berkley Gulp! 6 inch Scented Plastic Sandworm 10 pack
$7.99$7.195.0 / 5.0
3 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley Max Capacity Bait Notebook
$12.99Features: The Berkley Max Capacity Bait Notebook is the best way to manage all your baits for you next trip! Equipped with a hook-n-loop strap for...
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Berkley Trilene XL Monofilament Lo-Vis Green Pony Spools 110 Yards
from $4.99from $4.494.5 / 5.0
2 Reviews
Features: Berkley Trilene XL is monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting - resis...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 9 Inch
$21.99$19.79Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley BER003 Sunglasses
$19.99Features: The Berkley BER003 Sunglasses offers outstanding optical quality, ensuring a clear and sharp vision for wearers, making it perfect for va...
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Berkley Saluda Sunglasses
$19.99$17.99Features: The Berkley Saluda Sunglasses feature a thick frame with a slight shield design, providing excellent coverage and a stylish look on your ...
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Berkley BER005 Sunglasses
$14.99$13.49Features: The Berkley BER005 Sunglasses are tailored for women, offering both style and comfort, ensuring it sits comfortably on your face! Thin la...
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Berkley Badger Sunglasses
$14.99$13.49Features: The all new Berkley Badger Sunglasses with the Smoke Grey Lenses double down on Berkley's Commitment to providing solid products at an a...
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