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Berkley: Hard Bait
While many anglers may know Berkley best for their soft baits, dough bait, and fishing line, they've developed an impressive line-up of freshwater-focused hard baits and lures over the past decade too. Crankbaits, jerkbaits, poppers, walkers, trolling plugs and more, Berkley makes a wide-range of lures for bass, walleye, trout, pike, and other freshwater species. Their Flicker Shad, Flicker Minnow and Stunna lures have become go-to's for anglers trolling for walleye and trout, while the Choppo, Frittside, and Warpig have all become fast favorites among those in the bass sportfishing community.
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Berkley Choppo 75/90/105/120 Topwater Prop Lure
from $12.99from $11.69Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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Berkley Frittside Shallow Diving Flat Sided Crankbait
$11.99$10.79Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
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Berkley Flicker Shad Jointed Crankbait
from $7.19from $5.75Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$15.99$14.39Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Berkley Warpig Lipless Crankbait
$9.99$8.99Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
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Berkley Flicker Shad Crankbait - 3/16 oz
$7.99$7.19Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Berkley Money Badger Trolling Plug / Crankbait
$8.99$8.09Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Money Badger Deep Diving Trolling Plug / Crankbait
$9.99from $7.99Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Bullet Pop 60/70/80 Topwater Popper
$9.99$8.99Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Berkley Flicker Shad Shallow Crankbait
from $5.99from $4.79Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Berkley Flicker Shad Crankbait - 5/16 oz
$7.99$7.19Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Berkley Clickin Frittside Crankbait
$11.99$10.79Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Berkley SPY 2 3/4 inch Spinbait/Spybait
$12.99$11.69Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 3/16 oz
$7.99$7.19Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
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Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$9.99$8.99Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Berkley Thin Fisher Blade Bait
$6.99$6.29Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Berkley Dredger Deep Diving Crankbait Deeper Diving Models
$11.99$10.79Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
$10.99$9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Cane Walker 5 inch Topwater Walker/Popper
$10.99$9.89Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
$10.99$9.89Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$11.99$10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$7.99$7.19Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Dredger Deep Diving Crankbait
from $10.99from $9.59Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Berkley Flicker Shad Crankbait - 1/2 oz
$7.99$7.19Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Berkley Frittside Medium Diving Flat Sided Crankbait
from $10.99from $9.89Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/3 oz
from $6.99from $6.29Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/4 oz
$7.99$7.19Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$15.99$14.39Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Berkley Finisher 5 Jerkbait - 2 Inches
$9.99$8.99Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Spin Bomb 2 1/2 inch Topwater Prop Lure
$10.99$9.89Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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Berkley Dime Size 6 Crankbait
$11.99$10.79Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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Berkley Digger Medium Diving Crankbait
$8.99$8.09Features: The Berkley Digger is a medium diving crankbait with a sharp, aggressive dive angle. Aggressive wobble and side flash. Gets deep quick. ...
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Berkley Flicker Shad Crankbait - 1/8 oz
from $5.99from $5.39Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
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Berkley Dime Size 4 Crankbait
$11.99$10.79Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...
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Berkley Saltwater Choppo
$13.99$12.59Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...
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Berkley Dime Size 10 Crankbait
$11.99$10.79Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Berkley Flicker Shad Crankbait - 1/4 oz
$7.99$7.19Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$10.99$9.89Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Berkley Deep Hit Stick 4.75 Inch
$10.99$9.89Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
$15.99$14.39Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$9.99$8.99Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
$15.99$14.39Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Berkley Dime Size 15 Crankbait
$11.99$10.79Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
$15.99$14.39Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Berkley Hit Stick 15 - 6 Inch
$11.99from $9.59Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Jack 7 Lipless Crankbait - 2.75 Inch
$10.99$9.89Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...
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Berkley Hit Stick 7 - 2.75 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Hit Stick 9 - 3.5 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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