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Features: The Daiwa Eliminator Saltwater Spinning Reel is optimized for braided line applications and suitable for both fresh and saltwater fishin...
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Model Length Power Line Weight Lure Weight C662M-A 6'6" Medium 8-17 lb. Test 1/4-3/4 Oz. C662MH-A 6'6" Medium Heavy 12-20 lb. Test 1/4-1 Oz...
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Features: The 6th Sense Crush 50 Silent Shallow Squarebill Crankbait is a 2 1/4 inch, 3/8 ounce shallow to medium diving silent squarebill crankba...
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Features: The 6th Sense Crush 100X is a 2 5/8 inch, 5/8 ounce shallow squarebill crankbait. Creates a hard thumping, erratic movement while cranki...
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Features: The 6th Sense Crush 100S Silent Shallow Squarebill Crankbait is a 2 5/8 inch, 5/8 ounce shallow to medium diving silent squarebill crank...
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Features: The Yo-Zuri 3DB Square-Lip is a 2 3/4 inch, 9/16 ounce shallow diving square bill crankbait. Internal 3D Prism technology or New Painte...
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Features: The Bandit 100 Series is a 2 inch shallow diving crankbait. Dives to almost 5-feet on 10-lb mono and weighs 1/4-ounce. Compact shad-shap...
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Features: The 6th Sense Curve 55 is a medium diving crankbait. Specialized weight system that will make this smaller sized crankbait dance in the ...
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Features: The Luhr-Jensen Speed Trap is a medium diving crankbait made using a computer-controlled molding process Specifically desighned to not r...
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Length Weight Type Hook Depth 2 1/3" 3/8 oz Floating #4 5' The Megabass Knuckle LD crankbait is enlivened by a fixed circuit board li...
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G87 Length Weight Style Range 15A 3 1/3" (8.7 cm) 1 1/4 oz (35 g) Floating 14-16 Feet 20A 3 1/3" (8.7 cm) 1 1/4 oz (35 g) Floating 19-21 F...
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The Booyah One Knocker is a lipless crank that sets itself apart in the crowded and ever-growing lipless crank category with its unique balance of ...
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Features: The Cotton Cordell Jointed Wally Diver Crankbait is a 2 3/4 inch deep diving jointed crankbait. Jointed version of the popular Wally Div...
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Features: The Luhr-Jensen Kwikfish K5/K7 are small diving plug lures designed for trout. The wide, wobbling action of the Kwikfish draws aggressiv...
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Features: The Luhr-Jensen Kwikfish K14/K15 are medium-large diving plug lures designed for salmon, steelhead, and lake trout. The wide, wobbling a...
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Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...
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Features: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...
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Features: The Luhr-Jensen Rattling Kwikfish K16 are 5 1/2 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...
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Features: Luhr-Jensen Kwikfish X-Treme K9X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and large....
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Features: Luhr-Jensen Kwikfish X-Treme K11X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and larg...
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Features: The Luhr-Jensen Kwikfish X-Treme K13X is a 3 3/4 inch strong, durable, full-throttle, wide-action lure that dives up to 15 feet and chal...
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Features: The Luhr-Jensen Kwikfish X-Treme K14X is a 4 1/4 inch strong, durable, full-throttle, wide-action lure that dives 14 to 16 feet and chal...
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Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...
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Features: The Berkley Flicker Minnow is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. Pro designed to ...
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Features: The Berkley® Juke is a flat-sided, deeper-bellied shallow jerkbait. Crank it, twitch it, or even troll it for ultra-unique actions. High...
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Length Weight Dive Depth 2.8" (7.0 cm) .29 oz (8 g) 4-6' The Damiki Hummingbird is a great finesse hard bait that runs between 1 and 3 f...
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Length Weight Depth Type 5 1/2" (14 cm) 1 3/8 oz (39 g) 2 - 3 ft Floating The DUO Realis Fangbait 140SR Jerkbait aims to become a staple ...
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Length Weight Depth Class 3" (7.6 cm) 3/8 oz (10 g) 6-7 ft Floating The Megabass Diving Flap Slap is one of the most versatile lures ...
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When the enthralling action of balsa wood and durability of plastic baits come together, the Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkba...
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Length Weight Depth Hook 2 1/2" 1/8oz 4-6ft Two # 10 Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run...
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Length Weight Depth Hook 4" 3/8oz 4-8ft Two # 6 Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true...
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Length Weight Style Dive Depth 3 15/16" (10 cm) 5/8 oz (18 g) Suspending to 3 1/2' The Strike Pro Trailer Lure is another revolutionary l...
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Length Weight Dive Depth Style 3 15/16" (10 cm) 1/4 oz (6.5 g) to 2 1/2' Suspending This new lure has been designed and created by pr...
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Shallow waters are never safe for unsuspecting fish when you have the Yo-Zuri Crystal 3D Minnow Floating Diver. As part of the 3D Minnow series, th...
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The Yo-Zuri Crystal 3D Minnow Floating Deep Dive digs deep to give you the strike you want. As part of the 3D Minnow series, this bait features the...
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Length Weight Style 4" (9.5 cm) 3/8 oz (12 g) Topwater The Lucky Craft Gunfish is the latest of an extensive series of next generation to...
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Features: The Berkley® is a 4 1/2 inch thin-bodied, dual topwater prop lure. Cupped plastic propellers that spin at slower speeds. Enhanced prope...
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Features: The Savage Gear 3D Topwater Bat is a surface bait based on a 3D scan of a real bat. ABS body construction and high-pitched built-in ratt...
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Is it a bird? Is it a plane? Actually, wait, it is just a bird, and its one of the quacky variety. The Westin Danny the Duck 5 1/2 inch Topwater Cr...
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The LIVETARGET HOLLOW BODY FROG has astounding detail --you've never seen a hollow-bodied frog this realistic. LIVETARGET Frogs have precise spots...
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Reaction Strike BE Swimming Frog The Reaction Strike BE Swimming Frog is a topwater soft plastic that looks like a tasty frog to the big bass....
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The secret behind Megabass GARUDA's overwhelming ability to attract fish and elicit bites rests in its powerful movement, painstaking detail,...
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Size Style 6 inch (15 cm) Floating Are you ready to change the focus of your hunt and start targeting larger fish? If so, this is wh...
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Size Style 8" (20 cm) Floating Are you ready to change the focus of your hunt and start targeting larger fish? If so, this is where you ...
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Length Weight Style 9" (23 cm) 4 1/4 oz (120 g) Slow Sinking
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Castaic Hard Head Original Replacement Tails are the hybrid swim baits with authentic body shapes. When used with a Hard Head Original Swimbait, t...
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Castaic Hard Head Real Baits are the next generation of ultra realistic soft baits that imitate the natural look and movement of live bait. The pat...
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From bass to walleye, pike to muskie: strike a catch with the LIVETARGET Common Shiner Soft Body Swimbait! Since shiners live in the same waters as...
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