ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
5.0 / 5.0
2 Reviews
Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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3 Reviews
Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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1 Review
Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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20 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
View full details4.52 / 5.0
25 Reviews
Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
View full details4.85 / 5.0
13 Reviews
Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
View full details4.9 / 5.0
20 Reviews
Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
View full details4.94 / 5.0
18 Reviews
Features: The Berkley Stunna is a versatile and high-performace jerkbait from Berkley. Maximum darting action with easy 180-degree head turns and d...
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79 Reviews
Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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10 Reviews
Features: The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer. Favorite for all inshore saltwater species when targeting big fish. ...
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7 Reviews
Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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4 Reviews
Features: The Berkley PowerBait Pit Boss is a versatile creature bait with appendages for added action that can be fished on jigs, as a ned, also a...
View full details4.18 / 5.0
11 Reviews
Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
View full detailsFeatures: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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1 Review
Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
View full details4.17 / 5.0
12 Reviews
Features: The Berkley SlobberKnocker is a new Bladed Jig with an innovative and durable through-head design, featuring Berkley's PowerBait flavored...
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2 Reviews
Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
View full details4.69 / 5.0
16 Reviews
Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
View full details4.81 / 5.0
21 Reviews
Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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24 Reviews
Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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12 Reviews
Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile and...
View full details4.5 / 5.0
10 Reviews
Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
View full details4.33 / 5.0
3 Reviews
Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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1 Review
Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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2 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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3 Reviews
Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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13 Reviews
Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fir...
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10 Reviews
Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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1 Review
Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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1 Review
Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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1 Review
Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
View full details4.75 / 5.0
4 Reviews
Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...
View full details5.0 / 5.0
3 Reviews
Features: The Berkley PowerBait Crash Craw is a Soft Plastic Craw for Texas Rig, Jig Trailer, Wobble Head and Bladed Jigs. Rib design hides the ho...
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2 Reviews
Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish lik...
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24 Reviews
Features: Berkley PowerBait Power Eggs Floating Magnum are the largest artificial eggs in the Power Egg line-up. Maximum size floating version off...
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3 Reviews
Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...
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6 Reviews
Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
View full detailsFeatures: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
View full details3.0 / 5.0
1 Review
Features: The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinner...
View full detailsFeatures: The Berkley PowerBait® Paddlin' PowerStinger is a highly durable boot tail swimbait that incorporates innovative Honey Comb technology fo...
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1 Review
Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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8 Reviews
Features: The Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildl...
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3 Reviews
Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
View full details5.0 / 5.0
15 Reviews
Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
View full details5.0 / 5.0
1 Review
Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
View full detailsFeatures: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
View full details5.0 / 5.0
4 Reviews
Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and re...
View full details4.89 / 5.0
9 Reviews
Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
View full detailsAwesome bait works well right out of the box.
They are perfect , I bought them for the Ozark Rig .
My favorite color with the right action. Can't wait for this summer. Thank you.
Man! I love this soft baits with some action. Thank you.