Berkley

The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.

It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and after taking a brief hiatus to go to college and serve in the Army Air Corps he returned to Spirit Lake in 1945 to start his fishing tackle business in earnest, specifically focusing on wire leaders.

Fast forward to the mid '50s and major breakthroughs in nylon synthesis and extrusion had been made by chemical and materials powerhouse DuPont, setting the stage for mass market nylon fishing line. This fascinated Bedell, who was already making some of the first nylon-coated steel fishing leader, aptly named Steelon. Bedell purchased a license to use DuPont's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament: Dew Flex. This formula was then further refined into what we know today as Berkley Trilene which was released in 1959 with great success. 

The next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products, as well as the introduction of an extensive series of hard baits. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.