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Berkley: Catch More Fish
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
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Berkley Choppo 75/90/105/120 Topwater Prop Lure
$12.99from $9.024.9 / 5.0
89 Reviews
Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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Berkley PowerBait MaxScent Flat Worm - 3.6 Inch
$7.99$5.995.0 / 5.0
24 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
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Berkley PowerBait MaxScent The General Soft Stickbait
$7.99$5.994.92 / 5.0
24 Reviews
Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
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Berkley SlobberKnocker Bladed Jig
$13.99from $8.774.41 / 5.0
17 Reviews
Features: The Berkley SlobberKnocker is a new Bladed Jig with an innovative and durable through-head design, featuring Berkley's PowerBait flavored...
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Berkley PowerBait Pit Boss
$5.99$4.495.0 / 5.0
13 Reviews
Features: The Berkley PowerBait Pit Boss is a versatile creature bait with appendages for added action that can be fished on jigs, as a ned, also ...
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Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $6.99from $4.064.75 / 5.0
4 Reviews
Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Berkley Flicker Shad Crankbait - 5/16 oz
$5.99$4.495.0 / 5.0
7 Reviews
Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$7.99$5.995.0 / 5.0
5 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
$7.99$5.994.93 / 5.0
15 Reviews
Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Berkley Frittside Shallow Diving Flat Sided Crankbait
$10.99from $7.644.6 / 5.0
30 Reviews
Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
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Berkley Powerbait Nessie Soft Plastic Glide Bait
from $7.99from $5.994.88 / 5.0
8 Reviews
Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Berkley Money Badger Deep Diving Trolling Plug / Crankbait
$8.99from $6.385.0 / 5.0
15 Reviews
Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Flicker Shad Crankbait - 3/16 oz
$5.99from $4.494.85 / 5.0
26 Reviews
Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Berkley PowerBait 3 inch Floating Mice Tails 13 pack
$5.29from $3.645.0 / 5.0
8 Reviews
Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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Berkley Thin Fisher Blade Bait
$5.99from $4.165.0 / 5.0
3 Reviews
Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Berkley PowerBait MaxScent Flatnose Minnow - 4 Inch
$7.99$5.995.0 / 5.0
3 Reviews
Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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Berkley Gulp! Saltwater Swimming Mullet Grub
from $7.99from $5.994.58 / 5.0
12 Reviews
Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
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Berkley Flicker Shad Jointed Crankbait
$7.19from $5.394.82 / 5.0
22 Reviews
Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Berkley PowerBait MaxScent Chigger Craw
$7.99$5.995.0 / 5.0
4 Reviews
Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Berkley Swamp Lord Hollow Body Frog
$9.99$7.494.86 / 5.0
7 Reviews
Features: The Berkley Swamp Lord Hollow Body Frog is a top-tier topwater bait designed for captivating action cast after cast in a medium 2.6 inch ...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
$7.99$5.994.4 / 5.0
5 Reviews
Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
$9.99from $7.31Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley PowerBait CullShad 6 Inch
$11.99from $8.745.0 / 5.0
4 Reviews
Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Berkley Clickin Frittside Crankbait
$10.99from $7.644.18 / 5.0
11 Reviews
Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Berkley Finisher 5 Jerkbait - 2 Inches
$8.99from $6.584.5 / 5.0
2 Reviews
Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Warpig Lipless Crankbait
$8.99from $6.254.88 / 5.0
16 Reviews
Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
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Berkley Walleye Rig Colorado Blade
$1.99from $1.155.0 / 5.0
1 Review
Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$14.99$11.244.89 / 5.0
19 Reviews
Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$14.99$11.245.0 / 5.0
3 Reviews
Features: The all new Berkley Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jerkbait fi...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$10.99$8.243.0 / 5.0
3 Reviews
Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley PowerBait MaxScent Lil' Super Trooper - 2.5 Inch
$7.99$5.995.0 / 5.0
1 Review
Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$9.99$7.495.0 / 5.0
1 Review
Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Berkley Hit Stick 15 - 6 Inch
$10.99from $7.64Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley PowerBait Clatter Claw Pre-Rigged - 3.5 Inch
$9.99$7.49Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...
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Berkley Gulp! Saltwater Grub 6 inch Floating Inshore Grub 4 pack
$7.99$5.995.0 / 5.0
12 Reviews
Features: The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer. Favorite for all inshore saltwater species when targeting big fish. ...
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Berkley Money Badger Trolling Plug / Crankbait
$7.99from $5.644.71 / 5.0
17 Reviews
Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Power Blade Compact
$9.99from $6.835.0 / 5.0
2 Reviews
Features: The Berkley Power Blade Compact, designed in collaboration with professional angler Edwin Evers, reimagines the classic spinnerbait techn...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
$14.99$11.24Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from $5.99from $4.494.5 / 5.0
2 Reviews
Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Berkley PowerBait Chigger Craw
$5.99from $4.375.0 / 5.0
10 Reviews
Features: The Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildl...
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Berkley PowerBait 10 inch Power Worms 8 pack
$5.99from $4.374.33 / 5.0
6 Reviews
Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Berkley PowerBait 7 inch Power Worms 13 pack
$5.99$4.494.94 / 5.0
17 Reviews
Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$7.99$5.995.0 / 5.0
1 Review
Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Berkley Half Head Jigs
$4.99$3.745.0 / 5.0
1 Review
Features: The Berkley Half Head Jig Heads are expertly crafted with input from Berkley Pro Staff for consistent, reliable performance cast after c...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$6.99from $5.114.75 / 5.0
8 Reviews
Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
$14.99$11.24Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$7.99$5.994.64 / 5.0
14 Reviews
Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Berkley Deep Hit Stick 4.75 Inch
$9.99from $6.94Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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