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Accessibility

Discount Tackle® Accessibility Statement

Updated: April 1, 2026

Accessibility Assistance

If you have difficulty using or accessing any element of this website, please feel free to call us at 800-940-5490 or email us at accessibility@metacommerce.com and we will work with you to provide the information, item, or transaction you seek through a communication method that is accessible for you consistent with applicable law (for example, through telephone support).

Introduction:

MetaCommerce and its subsidiary companies (Discount Tackle®, LLC; Haiku Designs, LLC; Departure Outdoors®, LLC, etc) are committed to providing equality of opportunity to persons with disabilities, including equal access to its website(s). Accordingly, this statement on Website Accessibility has been published to provide information regarding our accessibility efforts and how to communicate any accessibility issues discovered while using any of our web pages.

Please be aware that this policy is a document that is subject to change over time as our applications, infrastructure or website changes, or as applicable legislation changes. We will do our best to provide opportunities for education and communication whenever changes to the policy take place.

Our Accessibility Goal:

We are committed to ensuring equal access to our websites. Our goal is to provide a positive customer experience to all our customers, and we aim to promote accessibility and inclusion. Our goal is to permit our customers to successfully gather information and transact business through our website. Whether you are using assistive technologies like screen readers, magnifiers, voice recognition software or captions for videos, our goal is to make your use of our website a successful and enjoyable experience.

Policy Statement:

To the extent that we are able, we will utilize web page designs that are consistent with the W3C's Web Content Accessibility Guidelines 2.2 (WCAG) Level AA as well as leverage Accessibility technology where possible. We aim to be compliant with WCAG 2.2 Level AA, but more importantly, to provide genuine accessibility to the individuals who need it. On a periodic basis, we will review our website for compliance.

Audit and Remediation History:

We conduct regular accessibility audits using industry-standard tools including WAVE, axe DevTools, the Colour Contrast Analyser, and manual keyboard testing. Our most recent audits and remediation efforts are summarized below:

WCAG 2.2 AA Comprehensive Audit — completed March 2026: A full audit was performed across all primary page types (homepage, collection pages, product detail pages, and cart). All identified issues were remediated, including: keyboard navigation and focus management, ARIA semantics and roles, color contrast for text and UI components, image alt text, form labels, skip navigation, page titles, link purpose, and interactive control accessibility. Automated scanning with WAVE confirmed no remaining violations on our theme code. The following WCAG 2.2 AA criteria were tested and confirmed compliant:

  • 1.1.1 Non-text Content: All product and content images have descriptive alt text. Decorative images are marked appropriately. Dynamically loaded images (lightbox, product variants) confirmed receiving alt text at runtime.
  • 1.3.1 Info and Relationships: All form inputs have associated labels. Orphaned label elements identified and corrected. ARIA roles and landmarks present throughout.
  • 1.3.4 Orientation: No orientation lock. Layout adapts correctly to portrait and landscape on all page types.
  • 1.3.5 Identify Input Purpose: All form inputs include appropriate autocomplete attributes (email, name, tel, address, password).
  • 1.4.3 Contrast (Minimum): Text contrast requirements met across all theme-controlled elements, including primary action buttons (Add to Cart, updated April 2026 to #FFD814 yellow with black text, ~17:1 contrast).
  • 1.4.5 Images of Text: No text baked into promotional images identified across homepage, collection, and product pages.
  • 1.4.10 Reflow: All content reflows correctly at 320px CSS width with no horizontal scrolling on any page type.
  • 1.4.11 Non-text Contrast: All UI components (form input borders, quantity selector buttons, lightbox navigation, icon buttons) confirmed meeting the 3:1 minimum contrast ratio.
  • 1.4.12 Text Spacing: All page layouts tested with WCAG text spacing overrides. No content clipping, overflow, or loss of functionality observed.
  • 1.4.13 Content on Hover or Focus: Dropdown navigation is dismissible via Escape key, hoverable, and persistent. Hidden dropdown links are removed from the keyboard tab order when closed.
  • 2.1.1 Keyboard: All interactive elements reachable and operable by keyboard. Modal dialogs trap and release focus correctly. Footer accordion operable via Enter and Space keys.
  • 2.4.1 Bypass Blocks: Skip to main content link present as the first focusable element on every page and confirmed functional.
  • 2.4.2 Page Titled: All page types confirmed displaying unique, descriptive titles in the browser.
  • 2.4.4 Link Purpose: All links and buttons have descriptive accessible names. Icon-only controls include aria-label attributes.
  • 2.4.11 Focus Not Obscured: No sticky header present; focused elements are not obscured on any page.
  • 2.5.3 Label in Name: All interactive controls confirmed — accessible names contain visible text labels.
  • 2.5.7 Dragging Movements: All carousel and gallery interactions have single-pointer alternatives (prev/next buttons).
  • 2.5.8 Target Size: All interactive targets meet or exceed the 24×24px minimum. Custom modal close buttons confirmed at 40×40px.
  • 3.1.1 Language of Page: HTML lang attribute dynamically set to the user's locale on all pages.
  • 3.2.6 Consistent Help: Phone number and contact information appear consistently in the footer across all pages.
  • 3.3.2 Labels or Instructions: All form inputs have visible labels or descriptive placeholder/aria-label text.
  • 3.3.8 Accessible Authentication: No CAPTCHA or cognitive function tests present on account login or registration pages.

Known Limitations:

We are not aware of any current WCAG 2.2 AA failures on theme-controlled content. Third-party application widgets (Rebuy, Swym, Doubly) are beyond our direct code control; we have contacted vendors regarding known accessibility issues in those widgets and will update this statement as those are resolved. Users who require assistance with any part of the site may contact us at 800-940-5490 or accessibility@metacommerce.com.

Customer-Submitted Review Content:

Our product review system allows customers to upload photos and videos alongside their reviews. Customer-uploaded photos are automatically labeled by our system to support screen readers. However, customer-submitted video reviews do not include captions, as our review platform does not support customer-uploaded caption files and we are unable to caption video content we did not produce. Users who require assistance with review video content may contact us at 800-940-5490 or email accessibility@metacommerce.com for help.

Third-Party Services:

Our website integrates third-party services and applications (such as product reviews, wishlist tools, and personalization features) that may have their own accessibility characteristics outside of our direct control. We cannot guarantee the accessibility of content or functionality provided by these third parties, but we actively work with our vendors to encourage accessibility improvements. If you encounter difficulty with any third-party feature on our site, please contact us at 800-940-5490 or accessibility@metacommerce.com so we can assist you directly and pass the feedback along to the appropriate vendor.

Feedback:

Please be aware that our efforts are ongoing while technology is constantly changing. While we always intend for our sites to be fully compatible, if you ever experience issues, please call us at 800-940-5490 and we'll do our best to help you over the phone until the issue is fixed. Emailed complaints regarding accessibility of the MetaCommerce family of web pages should be directed to accessibility@metacommerce.com. Any feedback and suggestions on how to improve the accessibility of our website is welcome.