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Free Shipping on United States Orders Over $59
Free Shipping on USA Orders Over $59

About Us

Discount Tackle was created by anglers for anglers on the premise that every fishing trip, whether a big tournament or just a great weekend with your best fishing buddy, is as successful as possible.

How? Fast shipping and no BS are engrained in our DNA. We carry a carefully curated selection of the top baits and gear-- from the top brands to the obscure small niche brands-- to make sure you’re the one with the winning bait. 

Founded in 2018 by Jeff Brown, Jeff brings a lifetime of fishing experience with a very technical background in eCommerce. Why do you care? What does this mean to me? Jeff and the Discount Tackle team obsess over how to bring the best deals and the best technology together to make your life just a little easier.

Discount Tackle is your source for everyday savings on top brands of fishing tackle like Z-ManStrike KingRapalaBerkley, and Yo-Zuri, as well as a massive selection of ShimanoMegabassDaiwaGoogan, and River2Sea. Check out our full brand list here.


Things Discount Tackle Takes Pride In:


Our #1 goal is to make buying tackle online as easy as possible. We aim to provide a shopping experience that is second to none.

Customer Service

What is a company without the staff behind it to make the customer's life easier? We make sure to have top-tier customer service representatives to provide each customer with the best service possible.

Fast Shipping

We go above and beyond once an order is placed to get it picked, packed, and on its way. That way you spend less time waiting and more time fishing. 99% of orders placed before the daily cutoff are processed that same day and shipped.

Quality Product at Low Prices

Discount Tackle carries only the finest products on the market. We offer the best deals possible within the guidelines of our manufactures and distributors.


We have a wide range of bait and tackle for popular freshwater species like Bass, Trout, Panfish, Walleye, Pike & Muskie, Salmon & Steelhead, as well as saltwater tackle for species like Redfish, Speckled Trout, Striped Bass, Flounder, and others. We take pride in being a one-stop-shop for fresh and saltwater anglers alike.