Googan Baits

Jon B. Lake Fork Guy. Flair. AP Bassin'. Lunkers TV. Heroes to some, dubious masters of clickbait to others, Googan Squad aren’t without controversy, but regardless of how you feel about this motley crew of young anglers, you've got to admit they're more than just fishing social media personalities; they're angling luminaries who have done wonders in keeping Gen Z interested and invested in recreational fishing.

Check out their line-up of soft plastic creatures, worms, and craws today and find out why Googan Baits is one of the hottest names in soft plastics right now.