All Freshwater Products

Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...

Features: The Yo-Zuri Pro Glide Bait is a premium Japanese Designed Single Jointed Glide Bait built for smooth, chopping-style action, delivering a...

Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...

Features: The Yo-Zuri Pro 110 Jerkbait is a premium jerkbait designed for 3-5 ft depth, delivering long-distance casts, pinpoint accuracy, and irre...

Features: The Yo-Zuri Pro 110 Mid Depth Jerkbait is a premium jerkbait designed for 6-8 ft depth, delivering long-distance casts, pinpoint accuracy...

Features: The X-Zone Stealth Finesse Series Scented Whiplash Shad is a 3.5 inch premium soft jerkbait delivering lifelike action and unmatched vers...

Features: The X-Zone Pro Series Whiplash Shad is a 5 inch premium soft jerkbait delivering lifelike action and unmatched versatility! Crafted from ...

Features: The Nichols Lures Reflex Series Buzzbait is a head-slammer style buzzbait engineered to provoke aggressive strikes from bass with its lou...

Features: The Nichols Lures The Catalyst Colorado Willow Spinnerbait blends premium style and performance, designed for topwater and subsurface act...

Features: The Nichols Lures The Catalyst Double Willow Spinnerbait blends premium style and performance, designed for topwater and subsurface actio...

Features: The Nichols Lures Rado Series Double Colorado Spinnerbait delivers maximum thump and flash, designed to attract fish effectively and stan...

Features: The Nichols Lures Pulsator Mother Lode Series Colorado Willow Spinnerbait is a high-performance Spinnerbait designed for anglers seeking ...

Features: The Nichols Lures Pulsator Hoosier Series Tandem Colorado Indiana Spinnerbait is a versatile, high-performance Spinnerbait designed to ex...

Features: The Nichols Lures Pulsator Gold Rush Series Double Willow Spinnerbaits are high-performance Spinnerbaits designed to trigger aggressive s...

Features: The Nichols Lures Pulsator Electrum Series Double Willow Spinnerbaits blend elegance and performance, delivering a perfectly balanced lur...

Features: The Nichols Lures Mojo Flutter Spoon is ideal for targeting big fish feeding on smaller bait, delivering high-action attraction in every ...

Features: The all new Great Lakes Finesse Bait Bags are a way to level up your Tackle Storage game this season with style and function! Constructe...

Features: The all new Great Lakes Finesse 3.25 Inch DropKick Shad is finally here to bring anglers the perfect Snack Sized Finesse Swimbait for bo...

Features: The all new Bucca Trick Shad 6 Inch Glidebait is the latest creation from renowned Swimbait/Glidebait designer Mike Bucca and is real pr...

Features: The HIDEUP Stagger Wide Type Hog Creature Bait borrows the Water Displacing Body of the Stagger Wide Type Paddle Tail Swimbait but trades...

Features: The all new Z-Man Chatterbait Elite Evo is an exceptional bladed jig with years of testing and refinement, offering high performance and...

Features: The Z-Man ChatterBait Jack Hammer 1/2 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary Ja...

Features: A compact finesse bait that imitates zooplankton, insect larvae, and other tiny prey, delivering lifelike movement even when deadsticked....

Features: The Z-Man ChatterBait FlashBack Mini is a bladed swim jig with a pre-rigged soft plastic(1/16oz minnow measures at 1.5" long and the 1/8...

Features: The Z-Man ChatterBait Jack Hammer 3/8 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary Ja...

Features: Z-Man MinnowZ are 3 inch soft plastic paddle tail baits that mimic live minnows better than any other soft bait. Unparalleled softness, ...

Features: Innovative finesse bait combining the classic 2.75" TRD body with hand-threaded silicone skirts for lifelike action and enhanced attracti...

Features: The Z-Man Finesse TRD is a 2 3/4 inch soft stickbait specially and specifically designed for the increasingly popular Ned rig Midwest fi...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: Z-Man DieZel MinnowZ are 4 inch soft plastic paddle swimbaits. Lifelike swimming actions at all retrieve speeds. Molded in hook slot and...

Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait. Design that popularized the incredibly effective soft plast...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...

Features: The Departure Outdoors Tungsten Worm Weights are a premium cone-shaped worm weight designed to amplify your worm fishing to the next lev...