ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
5.0 / 5.0
15 Reviews
Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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1 Review
Features: The Berkley PowerBait® Paddlin' PowerStinger is a highly durable boot tail swimbait that incorporates innovative Honey Comb technology fo...
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1 Review
Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
View full detailsFeatures: The Berkley Half Head Jig Heads are expertly crafted with input from Berkley Pro Staff for consistent, reliable performance cast after c...
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1 Review
Features: The Berkley PowerBait® CullShad 8 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
View full detailsFeatures: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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2 Reviews
Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversiz...
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6 Reviews
Features: The PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and local fo...
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2 Reviews
Features: The Berkley PowerBait MaxScent Tube is a Scented Tube. Releases a super-charged scent field to attract fish like never before seen. Soft...
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3 Reviews
Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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6 Reviews
Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
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20 Reviews
Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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2 Reviews
Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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6 Reviews
Features: The Berkley PowerBait Crazy Legs Chigger Craw is a Bass Master Classic winning bait! High-action pinchers create more strikes. Crazy le...
View full detailsFeatures: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
View full detailsFeatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
View full detailsFeatures: The Berkley Swamp Lord Hollow Body Frog is a top-tier topwater bait designed for captivating action cast after cast in a medium 2.6 inch ...
View full detailsFeatures: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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3 Reviews
Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly t...
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3 Reviews
Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
View full detailsFeatures: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
View full detailsFeatures: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
View full detailsFeatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
View full detailsFeatures: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
View full detailsFeatures: The Berkley® Hit Stick 3.5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versat...
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1 Review
Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
View full detailsFeatures: The Berkley Power Blade Compact, designed in collaboration with professional angler Edwin Evers, reimagines the classic spinnerbait techn...
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2 Reviews
Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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6 Reviews
Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
View full detailsFeatures: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
View full detailsFeatures: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...
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6 Reviews
Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
View full detailsFeatures: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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1 Review
Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler ...
View full detailsFeatures: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing!...
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2 Reviews
Features: The Berkley PowerBait MaxScent Lil' Trooper is a ned-sized craw bait with subtle dancing claws for when the bite is tough or fish are pr...
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3 Reviews
Features: The Berkley Bad Shad is a workhorse medium diving crankbait with a long tail shad-style crankbait body design. The premier casting shad....
View full detailsFeatures: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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4 Reviews
Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
View full detailsFeatures: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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10 Reviews
Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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4 Reviews
Features: The Berkley Fusion19 Treble Hook is a lure replacement hook. Ultra-sharp needle points with extra durable round bend treble. Used on Berk...
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12 Reviews
Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
View full detailsFeatures: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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13 Reviews
Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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9 Reviews
Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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1 Review
Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...
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1 Review
Features: Berkley FluoroShield is Berkley's new Icast-award winning Fluorocarbon Line. FluoroShield features a co-polymer core with a fluorocarbon ...
View full detailsGreat site, always have what I’m looking for…
Great bait !!! Catches bass !!! I pair it up with a Green Pumpkin Strike King Baby Menace as a trainer and it becomes a bass magnet !!!