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Top Brands

Z-Man: The Science & Art of Fishing | Discount Tackle
Strike King: #1 in Fishing Lures | Discount Tackle
Yo-Zuri: Fish the Best | Discount Tackle
Daiwa: Feel Alive | Discount Tackle

Reaction Innovations

Hailing from the heart of largemouth country in Alabaster, Alabama, Reaction Innovations is a leader in developing unique soft baits designed to catch more and bigger fish. From their signature Sweet and Smallie Beaver creature baits to the to the Little Dipper and Skinny Dipper paddle tail swimbaits we offer a potent line of Reaction Innovations soft plastics that cannot be equaled!