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Geecrack was created in 2005 by serial entrepreneur Kunimitsu Aoki and is headquartered in Gifu City, Japan. Quickly establishing itself as a pioneering force in Japan's angling scene, Geecrack has evolved into a respected global brand, synonymous with innovation and reliability in the pursuit of the perfect catch. With a passion for keeping fishing fun and engaging for anglers, the Geecrack motto is "No enjoy, no fish".