New Arrivals

Features: The Baby Bubbler is a 2? plopper-style topwater bait designed to attract fish from both bank and boat, ideal for all types of anglers and...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: High-performance cordless fillet tool delivering steady speed and torque for clean, efficient cuts. Powered by durable lithium-ion techno...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: The Yamamoto Uni is an urchin-style bass bait with bulbed appendages that create lifelike quivers and irresistible movement, perfect for ...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: Replacement tails designed to keep your Poppa Pete performing at its best, ensuring long-lasting action and consistent fish-catching appe...

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: The Rapala XD Super Line Scissors are precision cutting tools designed for anglers to trim thick braided lines, jig skirts, and perform a...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: The Sufix Defcon FC Copolymer Line delivers a perfect blend of sensitivity, strength, and control for freshwater and inshore fishing. Mad...

Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...

Features: Premium copolymer fishing line designed to deliver superior lure control, bite detection, and dependable strength for consistent angling ...

Features: A premium finesse fishing line that blends traditional Japanese craftsmanship with modern technology, delivering unmatched performance fo...

Features: The All Purpose Soft Bait Hook is crafted for a wide range of fishing applications, offering strength and precision for various soft plas...

Features: Designed with 2-time Bassmaster Classic Champion Hank Cherry, the Picasso Toad Slayer excels at skipping under cover or fishing open wate...

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...

Features: A dynamic soft bait designed to create enticing, multi-directional movement that draws in predatory fish. Built from firm "worm material"...

Features: A lifelike bait designed to mimic a tight school of baitfish, creating a natural feeding illusion that draws predators in. Built from dur...

Features: The Coike Thunder Medium Elastomer is a versatile soft bait designed to enhance catches, mimicking lively prey and appealing to a wide ra...

Features: The Picasso Heavy Hitter is a 4-ounce lure knocker designed to free your lure from snags quickly, keeping your fishing smooth and efficie...

Features: The Custom Old School Dock Rocket Jig combines superior action and vibrant colors to attract more fish, ideal for skipping docks, pitchin...

Features: The Picasso Smart Mouth Gamakatsu Jig Heads excel in both fresh and saltwater, offering versatile hook sizes from 1/16oz to 3/8oz for a w...