New Arrivals

Features: The Rapala Fish' N Fillet Firetiger Fillet Knife is a stylish and modern twist on what a fillet knife can look like and what it can do! F...

Features: The Rapala Rap Wrap is a practical fishing accessory designed to protect multiple rigged rods and lures from damage and tangling during t...

Features: The Rapala Rapid Pouch is a versatile soft tackle organizer designed to keep your favorite baits, tools, and accessories easily accessibl...

Features: The Rapala Rapid Pack is a versatile carry case designed to keep your soft plastics, tools, and accessories organized and easily accessib...

Features: The Rapala Giant DT Crankbait Decoration is a 24-inch oversized replica of the classic DT Crankbait, designed as a striking display piece...

Features: Heavy-duty fishing pliers designed for precision tasks like cutting, crimping, and tuning, providing anglers with a reliable, versatile t...

Features: The Rapala Super Stainless Steel Angled Pliers are 9-inch heavy-duty tools designed for de-hooking, leader clipping, and on-the-go riggin...

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...

Features: A versatile combo pack combining Rapala's most essential fishing tools, designed to provide anglers with maximum utility and convenience ...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: High-performance cordless fillet tool delivering steady speed and torque for clean, efficient cuts. Powered by durable lithium-ion techno...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: The Rapala XD Super Line Scissors are precision cutting tools designed for anglers to trim thick braided lines, jig skirts, and perform a...

Features: The Rapala Precision Forceps provide anglers precise control for hook removal, rigging, and line clipping, making handling fish and tackl...

Features: The Rapala Fillet Mat provides a stable, secure work area designed to keep fish firmly in place during filleting, skinning, or descaling....