New Arrivals

Features: The 3.5" PrawnstarZ™ LB is a lifelike, versatile soft bait offering realistic action and exceptional durability, perfect for various fres...

Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...

Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...

Features: A compact finesse bait that imitates zooplankton, insect larvae, and other tiny prey, delivering lifelike movement even when deadsticked....

Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...

Features: Innovative finesse bait combining the classic 2.75" TRD body with hand-threaded silicone skirts for lifelike action and enhanced attracti...

Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...

Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...

Features: The SWAG LT Swimbait delivers a wide, stable swim action with versatile Over/Under Line-Through harness for both dorsal and belly hook ri...

Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and a natural swimming motion designed to trigger...

Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...

Features: A favorite of Z-Man fans and pros, this structured trucker cap features the brand's iconic big red Z on the front, offering a comfortable...

Features: Lightweight, premium solar hoodie designed for maximum comfort and UPF 50+ sun protection during long days on the water. Made from super ...

Features: The Crappie BaitZ Tech HoodieZ is designed for anglers, offering superior sun protection and comfort on the water. Constructed from 100% ...

Features: A lightweight, moisture-wicking solar hoodie designed to keep you cool and protected under the sun. Made from super lightweight, quick-dr...

Features: Retro-Inspired Fishing Cap - A relaxed, unstructured snapback hat designed for comfort, style, and glare reduction, perfect for anglers a...

Features: Versatile Performance Hat - A modern take on the classic dad hat, offering lightweight comfort, stylish design, and a custom redfish tail...

Features: Versatile Camo Cap - A medium-structured crown trucker hat combining outdoor style and function, ideal for fishing, hunting, or casual we...

Features: The PrawnstarZ™ Foamie HatZ™ is a retro trucker hat designed for anglers, combining a classic style with comfort for both on and off the ...

Features: The Z-Man Logo Flat Bill HatZ is a lightweight, structured hat designed for both on and off-the-water wear. Its flat-brim design and embr...

Features: Compact inshore twitchbait with a thick, short profile designed to mimic fleeing shrimp and baitfish with exaggerated darting and gliding...

Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...

Features: The DieZel MinnowZ is a versatile and durable paddle-tail swimbait perfect for both fresh and saltwater fishing, offering realistic actio...

Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...

Features: The all new Z-Man Llama TubeZ Jigheads are a great pairing for any Micro Sized Tube Bait, but were Specifically designed to be the Perfe...

Features: The all new Z-Man Chatterbait MicroMax is finally here and delivers on its promise to BFS Anglers to Pack a Punch with each cast for MAXi...

Features: The all new Z-Man Llama TubeZ are Finally Here and was purpose built for Clear Water and the Toughest of Conditions! Constructed from th...

Features: The Z-Man Micro Finesse Terminal Tackle Kit is an all-in-one rigging solution for Micro Finesse Plastics like the Micro GOAT, Tiny Tickl...