New Arrivals

Features: The Megabass Deep-X 200 LBO is a 2 3/4 inch, 1/2 ounce deep diving (11 feet) crankbait! Employs a design based in part on the discontinue...

Features: The Megabass Deep-X 100 LBO is a 2 1/3 inch, 3/8 ounce hyper-responsive deep diving crankbait! Redesigned for the next generation of cran...

Features: The Lew's American Hero Tier 1 Baitcasting Reel offers tournament-level performance at every angle! Built with a premium aluminum and gra...

Features: The Lew's Custom Lite Spinning Reels are high-performance spinning reels perfect for both skilled and novice fisherman alike! Features Le...

Features: The Lew's XD Series is a technique-specific rod designed by Lew's to be the last Crankbait Casting Rod you'll ever need! Featuring premi...

Features: The Lew's Custom Lite SLP Speed Spool is a high-performance, low-profile bass casting reel that weighs a mere 4.9 ounces - Lew's lightes...

Features: The Megabass Spark Shad Swimbait 5 inch Paddle Tail Swimbait delivers a lifelike, fluid swimming action that excels in slow-to-medium re...

Features: The Daiwa 20th Anniversary Exist 2500 XH SLP Custom Spinning Reel is a Limited-Edition Celebration of 20 years of the Exist series, comb...

Features: The Scum Frog Bigfoot 2 Topwater Swimming Frog is a hollow-body topwater frog designed to reach bass hiding in thick vegetation, deliver...

Features: The Megabass Ito Vision 110 Type R High Float Jerkbait is a new take on the Original Megabass Jerkbait that has been a Staple in the Indu...

Features: The Dobyns Rod Tip Remover Tool is a specialized fishing accessory designed to safely and cleanly remove damaged rod tips without harmin...

Features: The all new Hideup Coike Mini is the latest addition to the "Urchin" Bait Craze and this time its coming from the Original Urchin Pros in...

Features: The Lew's HyperMag Speed Spin is a spinning reel from Lew's designed for performance with lightweight magnesium construction and aluminum...

Features: The Daiwa Freams LT Spinning Reels are Lightweight, Versatile Reels designed for freshwater and light saltwater use, delivering smooth r...

Features: The Kalin's Worm Walker Spoon delivers a lifelike, enticing presentation that triggers strikes through subtle movement and vibration whi...

Features: The Aero Micro Bobber Stops are ultra-compact line stops designed to keep floats and bobbers securely positioned while allowing smooth, ...

Features: The Gambler Topwater Swimming Frog is a 2.75 Inch Compact Hollow Body Frog designed to glide smoothly across vegetation, pads, and shall...

Features: The Megabass O.R.C. Over Rev Concept Burning Shad JDM Waking Crankbait is a new 58mm (2.25 in) floating waking crankbait weighing in at ...

Features: The Zappu PD Chopper Swim Jig is designed for Precision Casting and Slow Pulsating action that draws in even the most cautious fish! Con...

Features: The Hag's Prickly Pear is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. Made...

Features: The Hag's Prickly Pear Jr is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. M...

Features: The Yakima Bait Spin-N-Fish is a versatile 3 inch trolling plug that spins and disperses scent, mimicking a wounded baitfish to attract ...

Features: The Beadmaster Slip Float is a precision-crafted float designed for bead fishing, offering smooth performance with minimal weight and exc...

Features: The Simon 360 Breakaway System is an innovative flasher release system designed to boost hook-up and landing success in both fresh and sa...

Features: The BnR Tackle Bobber Stop Beads are the perfect addition to your rig that add just a little extra flair to keep the fish interested! Con...

Features: A versatile 5-inch baitfish-style lure designed to attract predatory fish with a lifelike swimming presence. Crafted from soft, durable,...

Features: The Rapala XD Super Line Scissors are precision cutting tools designed for anglers to trim thick braided lines, jig skirts, and perform a...

Features: The Rapala Fish' N Fillet Firetiger Fillet Knife is a stylish and modern twist on what a fillet knife can look like and what it can do! F...

Features: The Deps Sakamata Shad 5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Deps Sakamata Shad 6 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Deps Sakamata Shad 7 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...

Features: The Deps Tiny Bulldoze 100 is a Floating Bluegill Style Swimbait designed to deliver bold cover performance with strong vibration and rea...

Features: A compact, bulky soft plastic designed to target big bass, featuring a unique rabbit-style tail that delivers intense, lifelike vibration...

Features: A compact, highly buoyant insect-style surface bait designed to imitate struggling bugs or small frogs, triggering aggressive topwater st...

Features: The Zappu RPZ Talisman Hook System is a high-performance hook system designed for soft plastic rigs, enhancing versatility and improving ...

Features: The Geecrack Akasick Pencil 90 is a topwater walker that skates tail-down across the water, mimicking a panicked small fish to entice agg...

Features: The Rapala Rapid Pouch is a versatile soft tackle organizer designed to keep your favorite baits, tools, and accessories easily accessibl...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: High-action dice-style bait designed to trigger aggressive strikes and drive fish wild. Made from durable TPE material, offering long-las...

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: Heavy-duty tournament weigh bag designed to securely transport big catches from the water to the weigh-in without worry. Built with reinf...

Features: A versatile swim jig head designed to move smoothly through grass, timber, and tight structure while maintaining a steady mid-depth swimm...

Features: The Deps Sakamata Shad 4.5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! ...

Features: The Deps Sakamata Shad 3 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Megabass Quiet Griffon SR-X boasts a compact body that creates a wide wobble, displacing ample water and appearing larger than its s...