New Arrivals

Features: The Megabass SHADING-X R 62 Jerkbait introduces a patented balancer system for exceptional high-pitch action and improved casting, settin...

Features: The Lew's American Hero Tier 1 Baitcasting Reel offers tournament-level performance at every angle! Built with a premium aluminum and gra...

Features: The Lew's Custom Lite Spinning Reels are high-performance spinning reels perfect for both skilled and novice fisherman alike! Features Le...

Features: The Lew's XD Series is a technique-specific rod designed by Lew's to be the last Crankbait Casting Rod you'll ever need! Featuring premi...

Features: The Lew's Mach Crush Speed Spool is a 7.5:1 gear ratio high-performance low-profile baitcasting reel. 10-piece double-shielded stainless...

Features: The Lew's Custom Lite SLP Speed Spool is a high-performance, low-profile bass casting reel that weighs a mere 4.9 ounces - Lew's lightes...

Features: The Megabass Megadog is a magnum sized, 8.6 inch, 4.6 ounce topwater walking bait. Deploys intense flashing appeal and surface disturban...

Features: The Lew's HyperMag Speed Spin is a spinning reel from Lew's designed for performance with lightweight magnesium construction and aluminum...

Features: The Megabass Karashi 80 Twitchbait is a one of a kind 3.2 Inch Minnow Style Lure that excels in multiple situations! With its Larger Prof...

Features: The Megabass O.R.C. Over Rev Concept Burning Shad JDM Waking Crankbait is a new 58mm (2.25 in) floating waking crankbait weighing in at ...

Features: The Daiwa Ryoga 150 Round Baitcasting Reels are Premium Reels that blend Classic Design with Modern Engineering, delivering smooth, powe...

Features: The Zappu PD Chopper Swim Jig is designed for Precision Casting and Slow Pulsating action that draws in even the most cautious fish! Con...

Features: The Hag's Prickly Pear is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. Made...

Features: The Hag's Prickly Pear Jr is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. M...

Features: The Beadmaster Slip Float is a precision-crafted float designed for bead fishing, offering smooth performance with minimal weight and exc...

Features: The Shimano Ledge Runner 160F is a premium offshore diving plug designed for stable, high-speed swimming and versatile depth performance,...

Features: The Shimano Ledge Runner 160F is a premium offshore diving plug designed for stable, high-speed swimming and versatile depth performance,...

Features: The Deps Sakamata Shad 5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Deps Sakamata Shad 6 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Deps Sakamata Shad 7 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...

Features: The Deps Tiny Bulldoze 100 is a Floating Bluegill Style Swimbait designed to deliver bold cover performance with strong vibration and rea...

Features: A compact, bulky soft plastic designed to target big bass, featuring a unique rabbit-style tail that delivers intense, lifelike vibration...

Features: A compact, highly buoyant insect-style surface bait designed to imitate struggling bugs or small frogs, triggering aggressive topwater st...

Features: The Zappu RPZ Talisman Hook System is a high-performance hook system designed for soft plastic rigs, enhancing versatility and improving ...

Features: The Geecrack Akasick Pencil 90 is a topwater walker that skates tail-down across the water, mimicking a panicked small fish to entice agg...