New Arrivals

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: The Spotlight Minnow, crafted by Big Bite Baits pro Drew Gill, excels on Forward Facing Sonar, enticing bites with its lifelike rolling ...

Features: The Spotlight Minnow, crafted by Big Bite Baits pro Drew Gill, excels on Forward Facing Sonar, enticing bites with its lifelike rolling ...

Features: Heavy-duty tournament weigh bag designed to securely transport big catches from the water to the weigh-in without worry. Built with reinf...

Features: Everyday workhorse casting reel designed for anglers who want reliable, no-nonsense performance, combining durability, smooth operation, ...

Features: The Hag's Prickly Pear is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. Made ...

Features: A sleeve-style storage case designed to safely carry and organize large lures that won't fit in standard tackle boxes, making transport e...

Features: A versatile swim jig head designed to move smoothly through grass, timber, and tight structure while maintaining a steady mid-depth swimm...

Features: The Deps Sakamata Shad 4.5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! ...

Features: The Deps Sakamata Shad 3 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Hag's Prickly Pear is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. Made ...

Features: The Megabass Quiet Griffon SR-X boasts a compact body that creates a wide wobble, displacing ample water and appearing larger than its s...

Saint Sasquatch is the patron saint of fishing. Honestly, that's just something we made up but, it sounds good doesn't it? Look at old Sassy just g...

Features: The Megabass Coayu Slide Sinker is a fresh take on the popular Megabass Dog-X Jr. that is intended to not only walk the surface, but also...

Features: A thin, highly buoyant flotation sticker that lets anglers fine-tune lure buoyancy, balance, and posture for optimal performance in the w...

Features: Premium crank handle upgrade designed for anglers seeking top performance with added style. Built with durable metal construction and exc...

Features: Shimano Gravitator 220SS Glide Bait: Elevate your bass fishing with the Shimano Gravitator 220SS, a cutting-edge glide bait engineered fo...

Features: The all new Geecrack Stealth A-Rigs were designed in Gifu City Japan and Tested in the Infamous Lake Biwa by Legendary Lake Biwa Guide M...

Features: The Megabass X-Pod Topwater Lure is a truly Revolutionary Lure from the Tuki Ito that aims to give you an upper hand in ever changing con...

Features: The Megabass O.R.C. Over Rev Crank JDM Waking Crankbait is a 70mm (2.75 in) floating waking crankbait weighing in at 5/8 oz. Equipped wi...

Features: The Megabass Vibration-X Vatalion SF is a Shallow Floating Jointed Swimbait designed for sub-surface fishing with a sleek, tall body that...

Features: Versatile deep-diving crankbait designed for full-range bottom contact, allowing you to trigger strikes from both deep and shallow zones ...

Features: Fast Action: The 7-foot, 1-piece baitcast fishing rod provides Medium-Heavy power and Fast action, and is engineered from a premium IM8 g...

Features: The Lew's Mach Smash Combo pairs a bright fire-craw colored high-performance rod and reel, loaded with technology that will let you put ...

Features: The Lew's 2nd Gen Crush Spinning Combo is a blazing orange rod and reel combo that will let you put a crush on the bass in your local pon...

Features: The 13 Fishing Origin F1 Baitcasting Reel is an innovative new reel design that incorporates state of the art 13 Fishing technology into...

Features: The Abu Garcia Veritas Baitcasting Rod is an innovative new fishing rod built on the Powerlux 100 rod blank. With the Powerlux 100 as a f...