New Arrivals

Features: The Strike King Spotlight Split Minnow is a 3 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: The Strike King Spotlight Shim-E Minnow 5 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Hog Father Jr. is a 7-inch (2.5 oz) glidebait crafted in collaboration with Tater Hog Custom Lures, delivering proven glide action a...

Features: Redesigned Waterproof StowAway® tackle box built to keep gear safe, dry, and organized while enhancing convenience for anglers. Construct...

Features: High-Impact Buzzbait for Big Bites: The Berkley Riveter is a ready-to-fish buzzbait designed to attract bass with an aggressive sound pro...

Features: A compact finesse bait that imitates zooplankton, insect larvae, and other tiny prey, delivering lifelike movement even when deadsticked....

Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Strike King Spotlight Shim-E Minnow 3 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The Strike King® 4 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: The all new Z-Man PrawnStarZ Soft Plastic 2.5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to th...

Features: Innovative finesse bait combining the classic 2.75" TRD body with hand-threaded silicone skirts for lifelike action and enhanced attracti...

Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consi...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...

Features: The Strike King® 3 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The Strike King® 2.5 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish mov...

Features: The Strike King Homing Minnow 2.5 Inch is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifeli...

Features: The Bass Mafia Coffin 2.0 is a rugged, redesigned utility box series built to keep tackle secure, organized, and dry with advanced durabi...

Features: The Coffin 2.0 series is a rugged, waterproof utility box designed to keep tackle secure, organized, and dry with advanced durability and...

Features: Compact and efficient, the 2-Bud Bag is a downsized storage solution designed for quick access to vibrating jigs, spinnerbaits, and footb...

Features: The Bud Bag is a premium storage solution designed for organizing and transporting vibrating jigs, spinnerbaits, and football jigs, offer...

Features: The Coffin 2.0 is a rugged utility box designed to keep tackle secure, dry, and organized with advanced features for durability and conve...

Features: The Coffin 2.0 utility box delivers rugged, waterproof storage for tackle, redesigned with advanced features to keep gear secure, dry, an...

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: The Yo-Zuri Hydro Monster Shot Sinking Stick Bait is a multi-purpose hard bait ideal for fishing from surface to bottom, mimicking distr...

Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...

Features: The SWAG LT Swimbait delivers a wide, stable swim action with versatile Over/Under Line-Through harness for both dorsal and belly hook ri...