ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...
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1 Review
Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...
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3 Reviews
Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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1 Review
Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into master...
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2 Reviews
Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick ...
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6 Reviews
Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...
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6 Reviews
Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
View full detailsFeatures: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...
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2 Reviews
Features: The Berkley Fusion19 Weighted Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit p...
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7 Reviews
Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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8 Reviews
Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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3 Reviews
Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
View full details4.9 / 5.0
10 Reviews
Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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12 Reviews
Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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4 Reviews
Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
View full details2.0 / 5.0
1 Review
Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...
View full details4.5 / 5.0
4 Reviews
Features: The Berkley Gulp! Ghost Shrimp features lifelike detail imitates natural prey. Replacement for hard to find and hard to catch ghost shr...
View full details4.86 / 5.0
7 Reviews
Features: Berkley PowerBait Attractant is a proprietary blend of enzymes and essences designed to attract and hold fish to your bait or lure. Enha...
View full detailsFeatures: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch ra...
View full detailsFeatures: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...
View full detailsFeatures: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...
View full detailsFeatures: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...
View full detailsFeatures: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...
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5 Reviews
Features: The Berkley® Line Stripper is a powered line removing tool. Strips 2 pound up to 80 pound line with ease. Powerful motor strips line up...
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1 Review
Features: Berkley Trilene XL is monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting - resis...
View full detailsFeatures: Berkley Fusion19 hooks are high-performance EWG hooks for all anglers! Needle point with SlickSet Coating for easy penetration. Increased...
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1 Review
Features: The Berkley Water Resistant Digital Fish Scale is a 50 pound digital scale that can store fish weights. Water resistant construction. St...
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4 Reviews
Features: The Berkley Hot Line Cutter is a heated, electric line cutter for cutting and cauterizing fishing line. Instantly cuts and cauterizes al...
View full detailsFeatures: The Berkley Fusion19 Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit perfectly ...
View full details5.0 / 5.0
4 Reviews
Features: Berkley PowerBait Biodegradable Power Nuggets resemble hatchery food many trout are reared on. The Power Nuggets are made using the hig...
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3 Reviews
Features: The Berkley Line Stripper Max attaches to any standard power drill to easily and quickly remove line from fishing reels. Removes large am...
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1 Review
Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cre...
View full detailsFeatures: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
View full detailsFeatures: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and actio...
View full detailsFeatures: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below u...
View full detailsFeatures: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...
View full detailsFeatures: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...
View full detailsFeatures: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed b...
View full details5.0 / 5.0
1 Review
Features: The Berkley Slobberknocker and PowerStinger Bladed Jig Kit is expertly crafted to meet the precise needs of anglers seeking a bladed jig...
View full detailsFeatures: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...
View full detailsFeatures: The Berkley BER003 Sunglasses offers outstanding optical quality, ensuring a clear and sharp vision for wearers, making it perfect for va...
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2 Reviews
Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
View full details5.0 / 5.0
2 Reviews
Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...
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3 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
View full detailsFeatures: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...
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5 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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2 Reviews
Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...
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1 Review
Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...
View full detailsThe Madscad AT 190 is a perfect lure to add to an offshore trolling spread. I like to run two different colors off of each long outrigger. Offshore trolling has become a real science - between teasers and dredges, tag lines, etc., this lure runs true and deep. Most importantly, it out produces other hard baits 2 to 1.
I have purchased 4 total Shimano reel covers to protect my investments. I would like to tell you that they do a very good job in doing so. Keeps from scratching reels being taken out and put back in my rod lockers on the boat. Very good quality and I would highly recommend them.
They're great for striped bass and crappies on the Mississippi
Kastmaster is the most versatile metal lure. There is no wrong way to fish it. There are times smallmouth only eat metal spoon and metal jig. Don't leave home without couple Kastmaster in the lure box.
Fantastic tackle box. I purchased 2 prior to my most recent purchase. I liked the quality construction so much that I purchased 4 more to replace my old ones made by a different manufacturer. Quality product at a very reasonable price.