ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
5.0 / 5.0
2 Reviews
Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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5 Reviews
Features: The Berkley PowerBait Pit Boss is a versatile creature bait with appendages for added action that can be fished on jigs, as a ned, also a...
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10 Reviews
Features: The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer. Favorite for all inshore saltwater species when targeting big fish. ...
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21 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
View full details4.9 / 5.0
20 Reviews
Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
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10 Reviews
Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
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8 Reviews
Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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14 Reviews
Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fir...
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1 Review
Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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12 Reviews
Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile and...
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10 Reviews
Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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3 Reviews
Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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2 Reviews
Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish lik...
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1 Review
Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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3 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
View full details4.89 / 5.0
9 Reviews
Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
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4 Reviews
Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but firm...
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5 Reviews
Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and re...
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8 Reviews
Features: The Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildl...
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1 Review
Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
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6 Reviews
Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent d...
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20 Reviews
Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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3 Reviews
Features: The Berkley PowerBait Crash Craw is a Soft Plastic Craw for Texas Rig, Jig Trailer, Wobble Head and Bladed Jigs. Rib design hides the ho...
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1 Review
Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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2 Reviews
Features: The Berkley PowerBait MaxScent Tube is a Scented Tube. Releases a super-charged scent field to attract fish like never before seen. Soft...
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2 Reviews
Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversiz...
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6 Reviews
Features: The PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and local fo...
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6 Reviews
Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
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6 Reviews
Features: The Berkley PowerBait Crazy Legs Chigger Craw is a Bass Master Classic winning bait! High-action pinchers create more strikes. Crazy le...
View full detailsFeatures: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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3 Reviews
Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
View full detailsFeatures: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
View full detailsFeatures: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
View full details4.67 / 5.0
3 Reviews
Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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2 Reviews
Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
View full detailsFeatures: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
View full detailsFeatures: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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1 Review
Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler ...
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2 Reviews
Features: The Berkley PowerBait MaxScent Lil' Trooper is a ned-sized craw bait with subtle dancing claws for when the bite is tough or fish are pr...
View full detailsFeatures: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing!...
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1 Review
Features: The Berkley PowerBait MaxScent Kingtail is an 8 inch worm with an long curly tail, molded with Berkley's PowerBait MaxScent soft plastic...
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10 Reviews
Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
View full detailsFeatures: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
View full details4.62 / 5.0
13 Reviews
Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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6 Reviews
Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm te...
View full details4.0 / 5.0
4 Reviews
Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape ...
View full detailsFeatures: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...
View full details5.0 / 5.0
1 Review
Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into master...
View full detailsThese have replaced the Streakz for me as my favorite Topwater Bait. Subtle twitch and walk the dog when fished with a 4/0 EWG hook. It skip casts well and I can put it where most never fish. Sometimes I even yank them out from back there. 30 pound straight Braid gives you a chance. Of course, great on a Chatterbait, like it was made for them😎
good baits, l catch seven fish in two days on one bait
I like them and they catch fish, but you better be careful if you just bump them. The bill will come off.