Fishing Baits & Lures

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The VMC Neon Moon Eye Jig Glow Kit is an assortment of round head jigs featuring large holographic fish eyes and glowing colorways. Jig ...

Features: The Freedom Tube Jig Head, also known as "The Whale," features a unique body shape designed to optimize hook positioning and plastic pen...

Features: The Gamakatsu Round 26R Weedless Jig Head is a round jig head with all the bells and whistles--specifically a weed guard and bait keeper...

Features: Dives to Depth: 5-6 ft Length: 4 1/2" (11.5 mm) Weight: 3/4 Oz. (22 g) Buoyancy: Sinking Multiple colors to choose from! The Lucky Craf...

Features: The Mustad 35647 Red Round Bend Treble Hook is the red version of the classic Mustad treble hook that has been an all time favorite with...

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: The all new VMC Redline Series Colorado Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...

Features: The Luhr-Jensen Stringer Pro Class Cable is a premium fish stringer for species like trout, perch, panfish, and walleye. Vinyl coated sta...

Features: Luhr-Jensen Trout Snubbers are exactly what they sound like: rubber snubber cords for kokanee and trout fishing. Prevents fish with soft ...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The Eagle Claw Trokar TK160 Magnum Swimbait Hook is a heavy gauge hook with a tough baitkeeper for your big swimbaits. Trokar's famous ex...

Features: The Savage Gear 3D Rat Floating is a topwater wakebait based on the 3D scan of an actual rat. Top hook rigging option for fishing in hea...

Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...

Features: The Lunkerhunt Sushi 110S Jerkbait is a 4 1/3 inch, 1/2 ounce hard body jerkbait. Weighted and designed to dive 4 to 6 feet deep and sus...

Features: The Lunkerhunt Spicy Revealer Tubes are a must have for any Tackle Box as they put Simply can't NOT get bit year round! Constructed from ...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The Booyah Blade Single Colorado 3/8 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: Strike King Mr. Crappie Bulk Sausage Jigheads are lead panfish jig with a unique sausage-shaped head! Head design allows it to swim in p...

Features: The Luhr-Jensen 3/16 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, s...

Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...

Features: The Rapala Snap Rap SNR08 is a 3 1/8 inch, 7/8 ounce vertical jigging lure. Designed to be fished fast and aggressively with quick snaps ...

Features: The all new Lunkerhunt 2 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! ...

Features: The Rebel Micro Crickhopper Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Crickhopper Line of Rebel Baits design...

Features: The Booyah Blade Double Colorado 3/8 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: The Bass Patrol Deflection Jighead is a 1/2 ounce swinging football jighead. 4/0 VMC hook. Recessed line tie to prevent line abrasion. Pa...

Features: The Strike King KVD Popping Perch from the brilliant mind of the one and only Kevin Van Dam is a truly spectacular Topwater Popper! Desig...