Fishing Baits & Lures

Features: The Shimano Current Sniper is a lightweight casting jig with a slow fall action. Slim baitfish profile with flashy action. Great from th...

*Note: all ounce measurements are approximate.* Features: The Shimano Butterfly Flatside Jig is a saltwater speed jigging lure. Jig and yo-yo over...

*Note: all ounce measurements are approximate.* Features: Shimano Butterfly Flat Fall Jigs are slow-pitch slab jigs designed for vertical jigging ...

*Note: all ounce measurements are approximate.* Features: The Shimano Butterfly Wing Fall Jig is the newest member of Shimano's line-up of Butterf...

Features: The Shimano World Minnow 115SP Suspending Jerkbait is equipped with the innovative FlashBoost Internal, Spring-Loaded Suspended Foil tha...

Features: The Zumverno 95 SP is a freshwater lure powered by Shimano's BOOST CONCEPT technologies, offering anglers an exceptional downsized bait o...

Features: The innovative new Shimano Armajoint 190SS Slow Sinking Swimbait is a hard body swimbait with Arma Boost technology to improve casting di...

Features: The Shimano World Diver has the FlashBoost Internal, Spring-Loaded Suspended Foil that emits a fish-attracting flash, even when the jerk...

Features: The innovative new Shimano Armajoint 190SF Shallow Floating Swimbait is a hard body swimbait with Arma Boost technology to improve castin...

Features: The Shimano World Pop is a topwater popper that is equipped with Shimano's Flash Boost technology. Flash Boost is equipped with an intern...

Features: The Shimano Bantam BT Bait is the result of Shimano's pursuit in designing a bait that makes fish use their mouths in high pressure fish...

Features: The Shimano Bantam BT Bait is the result of Shimano's pursuit in designing a bait that makes fish use their mouths in high pressure fish...

Features: The all new Shimano Ocea Sardine Waver Saltwater Jig joins Shimano's Butterfly jig lineup, catering to slow-pitch jigging enthusiasts se...

Features: The all new Shimano Ocea Bomb Dip 170 Saltwater Popper is a high-performance Popper designed to target aggressive surface-feeding predato...

Features: The Enber 60SP FB is a highly versatile jerkbait that combines Shimano's BOOST CONCEPT lure technologies with a unique design, making it ...

Features: The all new Shimano Ocea Sardine Waver Saltwater Jig joins Shimano's Butterfly jig lineup, catering to slow-pitch jigging enthusiasts se...

Features: The Shimano World Rush 56F Flash Boost is an exceptional lure designed for cranking in heavy cover or targeting actively feeding fish! Le...

Features: The Shimano Macbeth Flat 57F is a new flat sided crankbait from Shimano's new Macbeth series! The Macbeth Flat 57F features Jet Boost lur...

Features: The Shimano Swagy Strong Double Willow is a great new spinnerbait featuring an innovative tapered wire design and rocking two Willow bla...

Features: The Shimano Orca Topwater Walker is a saltwater-grade topwater walking bait (aka hard stickbait). Efficient aerodynamic design allows fo...

Features: The Shimano Macbeth Shallow 50S is a hybrid edge shallow-diving crankbait with a round bill. The Macbeth Shallow features a one-piece mol...

Features: The Shimano Macbeth 50F is a shallow-diving, hybrid edge, square bill crankbait. The Macbeth 50F features a one-piece molded weight that ...

Features: The Shimano Macbeth Big 75F is a king-sized square bill crankbait for hammering trophy-sized fish in shallow to mid depths. The Hybrid Ed...

Features: The Shimano Swagy Strong Colorado Willow is a great new spinnerbait featuring an innovative tapered wire design and rocking a Colorado a...

Features: The Shimano Macbeth Tiny 39F is a versatile shallow-diving crankbait with a hybrid-edge square bill. Featuring a one-piece molded interna...

Features: Shimano World Crank is a new deep diving crankbait from Shimano featuring a spring mounted suspended foil that flashes on vibrations and ...

Features: The all new Shimano Ocea Sardine Waver Saltwater Jig joins Shimano's Butterfly jig lineup, catering to slow-pitch jigging enthusiasts se...

Features: The Shimano Orca Popper is a saltwater-grade topwater popper. Unique "Bubble Chamber" open mouth design based on how a jet engine turns ...

Features: The Shimano Macbeth Original (63F) is a new Hybrid Edge Square Bill Crankbait from the Macbeth "Crankbaits for Every Scenario" line. The ...