Fishing Baits & Lures

Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...

Features: The Booyah Squelcher is a wire buzzbait with an oversized blade that produces a high-pitch, metallic "squaking sound." Unique sonic prof...

Features: The Lunkerhunt Wax Worm Bait Jar is a 1/3 ounce (~9 grams) jar of micro plastic baits. Baits are 3/4 inch long and have a wax worm/insect...

The Strike King Tour Grade Buzzbait features a sculpted quick planing head, Gamakatsu hook and the Perfect Skirt.

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: The Lucky Craft LC 1.5SSR features a silent squarebill presentation perfect for targeting fish in heavily pressured environments. Constru...

Features: The Lindy Rig Snell Leech is a legendary walleye fishing bait rig optimized for leech bait fishing. 10-foot fluorocarbon leader that can...

Features: The Rapala XD Super Line Scissors are precision cutting tools designed for anglers to trim thick braided lines, jig skirts, and perform a...

Features: What makes Bait-Pop so great? The Original Fish Formula Bait-Pop Legend Packs are a Phenomenal Fish Attractant that revolutionizes the f...

Features: The NetBait Lollipop DS is a 3.5 inch drop shot worm infused with BaitFuel. The DS is short for Drop Shot. The Lollipop DS is a long and...

Features: The Mustad Grip-Pin Ned Rig Jighead is a mushroom-head lead jig for Ned rigging soft plastic baits. Mustad's proprietary Grip-Pin baitkee...

The SPRO Rat 50 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...

Features: The Lunkerhunt Spud is a multi-sided jigging spoon. Well-balanced to produce productive vertical jigging action. Multi-faceted surfaces ...

Features: The Eagle Claw Trokar TK23 Jigging Assist Hook 2 Pack is a pre-tied Jigging Assist Hook with Kevlar cord. The TK23 comes with split and s...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The all new SPRO 5 Inch Helix Stick is a versatile plastic bait crafted in the United States, designed to deliver an enticing action and ...

Features: The Freedom Tackle Ned Head is a sturdy jig head built on a super sharp 2/0 Gamakatsu hook. This Ned Head is equipped with a proprietary ...

Features: Picasso Dummy Heads are designed for fishing heavy cover and ensuring compliance with state regulations, providing a safe and effective a...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The SPRO Madeye Shad 55 Jointed Crankbait is a 55mm, 3/8 oz jointed crankbait intended to mimic a swimming shad. When you cast and retri...

Features: The Gamakatsu Power Drop with Hybrid Worm Hook is a Gamakatsu Worm Hook connected to a dropper wire where you can attach a weight for an ...

Features: Zeke's Sierra Gold Floating Trout Bait is a trout dough bait. A combination of scents, amino acids, vivid colors, and glitter. Easily mo...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The Bobby Garland Crappie Deluxe Premium Kit is a comprehensive selection of soft plastics and jig heads, designed for anglers targeting ...

Features: The Luhr-Jensen Stringer Pro Class Cable is a premium fish stringer for species like trout, perch, panfish, and walleye. Vinyl coated sta...

Features: Atlas-Mike's Lunker Lotion is a viscous, gel-based fishing attractant. A blend of concentrated scents, flavors, amino acids, neon colors...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...

Features: The Strike King Tour Grade Night Spinnerbait is a 1/2 ounce Colorado blade spinnerbait Produces a big thump and bold silhouette that bass...

Features: The all new Rebel Shore Shiner Paddle Tail Swimbait is finally here and is ready to give you the Micro Baitfish Presentation you need to...

Features: The Strike King Mr. Crappie Spin Baby is a 1/8 ounce single Colorado blade spinnerbait designed for crappie and other panfish. Killer sp...