Yo-Zuri: Fish the Best

Save On Yo-Zuri Fresh and Saltwater Baits, Lures, and Line!

Yo-Zuri has been making quality fishing lures, line, and leader material in Japan for over 50 years. An iconic brand for both commercial and recreational anglers in both salt and freshwater, Yo-Zuri makes a wide range of tackle that can be used to catch everything from the smallest trout to some of the biggest offshore predators. Built with quality, Yo-Zuri fishing products withstand the test of time and provide consistent, reliable action that anglers can depend on.