Originally known in North America as a saltwater-focused hard bait manufacturer, Yo-Zuri has been making a strong push into the freshwater market over the last few decades and anglers who target bass, trout, walleye, and more have certainly begun to take notice.
Exporting quality saltwater designs from Japan since the late '60s, in 1976 Yo-Zuri began using their wealth of saltwater knowledge to craft reliable, realistic, and innovative baits and lures for North America's inland freshwater fisheries too.
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Features: The Yo-Zuri Pins Minnow Floating Diver is small, minnow-imitating hard lure. Weight transfer system (2 3/4 inch only) and holographic fi...
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Features: The Yo-Zuri 3DB Jerkbait 110 is a 4 3/8 inch, 1/2 ounce suspending jerkbait. Classic minnow profile and a flat-sided body design. Dives ...
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Features: The Yo-Zuri 3DB Jerkbait Deep 110 is a 4 3/8 inch, 1/2 ounce deep-diving jerkbait. Classic minnow profile and a flat-sided body design. ...
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Features: The Yo-Zuri Freshwater Crystal Minnow is a new, freshwater optimized version of Yo-Zuri's well-known and time-tested Crystal Minnow seri...
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Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Features: The Yo-Zuri 3DB Knuckle Bait is a sinking wire bait similar to a spinnerbait, except it has a ball attached to the wire instead of a bla...
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Features: The Yo-Zuri 3DB Wake Bait Floating Diver 2 3/4 inch Square Bill Crankbait is a surface/sub-surface bait with unique action. This 2 3/4 i...
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Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inte...
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Features: The Yo-Zuri 3DB Pencil Popper is a 5 inch, 1 ounce topwater walking and popping surface hard bait. Classic pencil popper design made wit...
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Features: The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or s...
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Features: The Yo-Zuri 3DB Square-Lip is a 2 3/4 inch, 9/16 ounce shallow diving squarebill crankbait. Internal 3D Prism technology or New Painted...
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Features: The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the r...
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Features: The Yo-Zuri 3DB Crank 1.5 MR is a 2 3/8 inch, 1/2 ounce medium diving crankbait. Wobbling-rolling action that runs between 5-8 feet deep...
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Features: The Yo-Zuri 3DB Mid Crank Floating Diver 2 3/4 Inch Medium Diving Crankbait is a great lure for bass with a wide wobbling-rolling action...
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Features: The Yo-Zuri 3DB Deep Crank is a extra deep diving crankbait with a wide wobbling-rolling action for bass in deep waters. This 2 3/4-inch...
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Features: The Yo-Zuri 3DB Shad Suspending Medium Diving Crankbait features a true-to-life shad that has a powerful tight wiggling action that can ...
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Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...
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Features: The Yo-Zuri 3DR Vibe Sinking is a durable lipless crankbait. This 2 3/8 inch and 1/2 ounce crankbait features Yo-Zuri's patented 3D Inte...
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Features: The Yo-Zuri 3DR Popper is a floating topwater popper lure. Yo-Zuri's patented 3D Internal Prism technology. Wave motion technology and a...
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Features: The Yo-Zuri 3DR Pencil is a durable, 4 inch topwater lure perfectly suitable for "walk-the-dog" action. This 4 inch and 3/8 ounce topwat...
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Features: The Yo-Zuri 3DR Wake Bait Floating Topwater Crankbait is a durable and versatile wake bait squarebill for a variety of freshwater game ...
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Features: The Yo-Zuri 3DR Shallow Crank Floating is shallow, squarebill crankbait that works perfectly as a shallow water searchbait. This 2 3/4 i...
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Features: The Yo-Zuri 3DR Mid Crank Floating Medium Diving Crankbait has a wobbling-rolling action and targets the key depth range of bass. This c...
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Features: The Yo-Zuri 3DR Deep Crank Floating 2 3/4 inch Deep Diving Crankbait is a durable extra deep-diving lure that reaches bass and other ga...
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Features: The Yo-Zuri 3DR Shad Suspending 2 3/4 Inch Medium Diving Crankbait is a durable lure capable of being used in a variety of methods. Thi...
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Features: The Yo-Zuri 3DR Minnow Suspending Jerkbait is a tournament-grade hardbait that conjures a tight wiggling action in straight retrieve. To...
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It keeps the strike rolling and the fish darting into your catch basin. That is the effect of the efficient of the Yo-Zuri 3DR Jerkbait. As part of...
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Features: The Yo-Zuri 3DS Minnow is a tournament-grade hard bait that has an erratic darting motion. This suspending lure features the patented 3D...
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Features: The Yo-Zuri Crystal 3D Minnow Floating Deep Diver Trolling Lure dives extreme depths and attracts all types of game fish. This bait comb...
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Features: The Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver is 5 1/4 inches, dives 10 to 13 feet, and attracts all types of larger game fi...
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Retrieve-and-pause, slow to moderate retrieve, or twitch-pause-retrieve? Finally, with the versatile Yo-Zuri Crystal Minnow Floating you never have...
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Features: The Yo-Zuri Crystal Minnow Deep Diver is a brilliant lure diving up to depths of 13 feet with a tight wiggle. Measures 5 1/4-inch, weigh...
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Features: Yo-Zuri TopKnot Ice Fluorocarbon is a new ice fishing variant of Yo-Zuri's TopKnot Fluorocarbon. Incredibly strong but sensitive line. S...
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Features: Yo-Zuri Topknot Fluorocarbon Leader is a clear fishing leader material spooled on a small leader wheel. Abrasion resistant and ultra-dur...
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Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...
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Features: Yo-Zuri Dark Green SuperBraid 300 Yards is one of the newest fishing line offerings from Yo-Zuri. Dark Green is great for murky river an...
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Features: Yo-Zuri Dark Green SuperBraid 150 Yards is one of the newest fishing line offerings from Yo-Zuri. Dark Green SuperBraid is great for mur...
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Features: Yo-Zuri Hybrid Ice Fishing Line is a new ice fishing variant of Yo-Zuri's Hybrid Nylon/Fluorocarbon Copolymer. Only blend on the market ...
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Yo-Zuri's Hybrid Clear 275 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's extrusion pro...
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