Yo-Zuri: Freshwater Baits & Lures

Save on Yo-Zuri Freshwater Baits, Lures, & Line

Originally known in North America as a saltwater-focused hard bait manufacturer, Yo-Zuri has been making a strong push into the freshwater market over the last few decades and anglers who target bass, trout, walleye, and more have certainly begun to take notice.

Exporting quality saltwater designs from Japan since the late '60s, in 1976 Yo-Zuri began using their wealth of saltwater knowledge to craft reliable, realistic, and innovative baits and lures for North America's inland freshwater fisheries too.