Skip to content
Free Shipping on United States Orders Over $59
Free Shipping on USA Orders Over $59

Filters

Top Brands

Z-Man: The Science & Art of Fishing | Discount Tackle
Rapala Fishing Lures: Trusted Since 1936 | Discount Tackle
Megabass: Hand Made Fishing Tackle, Built to Inspire | Discount Tackle
Berkley: Catch More Fish | Discount Tackle

Reaction Innovations

Reaction Innovations

Hailing from the heart of largemouth country in Alabaster, Alabama, Reaction Innovations is a leader in developing unique soft baits designed to catch more and bigger fish. From their signature Sweet and Smallie Beaver creature baits to the to the Little Dipper and Skinny Dipper paddle tail swimbaits we offer a potent line of Reaction Innovations soft plastics that cannot be equaled!