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Hard Baits
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Sale!
Buckeye Lures Chop Top Buzzbait
$6.99from $5.04Features: The all new Buckeye Lures Chop Top Buzzbait is an extra loud and extra special buzzbait from the pros at Buckeye that is sure to turn fin...
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Berkley Dredger Deep Diving Crankbait Deeper Diving Models
$10.99from $7.64Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
$8.49from $5.82Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Rapala Original Floater F05 Balsa Minnow
$9.49from $6.46Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Missile Baits Ikes Flip Out Jig
$5.99from $4.67Features: The Missile Jigs Ike's Flip Out Jig is the larger sibling of the popular Ike's Mini Flip Jig, offering a full-size profile and a robust h...
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Luhr-Jensen Kwikfish X-Treme K11X Diving Plug
from $8.29from $5.94Features: Luhr-Jensen Kwikfish X-Treme K11X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and larg...
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SPRO Mike McClelland McStick 110 Suspending Jerkbait
$14.99from $12.02Features: The SPRO McStick 110 is a 4 1/3 inch, 1/2 ounce shallow suspending jerkbait. Dives 3 to 5 feet with a tight shad wiggle on the retrieve ...
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Luhr-Jensen Jensen Rigged Flash Fly
$10.49from $7.07Features: The Luhr-Jensen Jensen Rigged Flash Fly is a 4 1/2 inch trolling fly. rigged with 36 inches of Sufix 50 pound monofilament and two 4/0 V...
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Sale!
Bandit Generator Walleye Deep 4 5/8 inch Trolling Plug
$9.99from $7.09Features: The Bandit Generator is a modified version of the Bandit Walleye Deep Trolling Plug with two glow stick chambers. Dives up to 27 feet un...
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Yo-Zuri 3DB Deep Crank 2 3/4 inch Deep Diving Crankbait
$9.99from $7.20Features: The Yo-Zuri 3DB Deep Crank is a extra deep diving crankbait with a wide wobbling-rolling action for bass in deep waters. This 2 3/4-inch...
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Lunkerhunt Straight Up Ice Jig
from $7.29from $5.36Features: Lunkerhunt Straight Up Jigs are hard jigging lures designed for vertical jigging both on the ice and in open water. Lifelike, gliding de...
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Berkley Deep Hit Stick 3.75 Inch
$9.99from $6.94Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...
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Sale!
Panther Martin Regular Undressed Inline Spinner
from $5.99from $3.59Features: The Panther Martin Regular Undressed Spinner has been a classic, fish-catching machine for decades, fished with cast-and-retrieve or trol...
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Sale!
River2Sea Biggie Smalls Bumpin' Rattle Fast Squarebill
$9.99from $7.19Features: River2Sea Biggie Smalls Bumpin' Rattle is a 2 1/4 inch squarebill crankbait designed by Ish Monroe. The Biggie Smalls uses its square bi...
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Sale!
Picasso Spinnerbait Inviz R Wire - Double Willow Blades
$9.98from $7.19Features: The Picasso INVIZ R Wire Spinnerbait - Double Willow is a highly effective spinnerbait designed to attract fish with its stealthy, natura...
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Sale!
Heddon Zara Spook 4 1/2 inch Topwater Walker
$8.49from $6.38Features: The Heddon Zara Spook is a 4 1/2 inch, 1/2 ounce topwater walker that has been helping anglers put fish in the boat for over 75 years. T...
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Sale!
Strike King Red Eyed Bitsy Shad - 1.5 Inch
$5.99from $4.06Features: The Strike King Red Eyed Bitsy Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredible...
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Sale!
Smithwick Floating Rattlin' Rogue 4 1/2 inch Jerkbait/Trolling Minnow
$7.99from $5.84Features: The Smithwick Floating Rattlin' Rogue Jerkbait/Trolling Minnow is a 4 1/2 inch rattling jerkbait/trolling hard minnow. Bassmaster Classi...
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Sale!
Gambler Southern Flash Bladed Swim Jig
from $6.99from $5.76Features: The Gambler Lures Southern Flash Swim Jig is a modified version of the Southern Swim Jig with a Willow leaf blade added to it. Willow lea...
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Strike King Premier Pro Model Spinnerbait
from $7.99from $5.02Features: The Strike King Premier Pro Model Spinnerbait is a tournament-ready wire spinnerbait. Made from premier quality Vibra-Max wire and a bal...
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Sale!
Gambler GOAT Swim Jig
$5.99from $4.32Features: The Gambler GOAT Swim Jig is a new skirted jig from Gambler designed to be the sturdiest swim jig in their line up. Built on an extra sto...
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Sale!
Rapala Original Floater F07 Balsa Jerkbait
from $7.99from $5.99Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Sale!
SPRO E Pop 80 Topwater Popper
$8.99from $6.16Features: The SPRO E Pop 80 is a 3 inch, 7/16 ounce topwater popper. Perfect balance of quality, performance, and value. Internal rattles add an e...
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Sale!
Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
$10.49from $7.32Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Sale!
Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
$15.99from $11.16Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Sale!
Rebel Deep Wee Crawfish Lure 2 3/8 inch Medium Diving Crankbait
$6.99from $4.90Features: The Rebel Deep Wee Crawfish Lure Deep Diving Crankbait is a 2 3/8 inch medium diving crawfish imitating crankbait. Effective multi-speci...
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Sale!
SPRO Hunter 65 SB Shallow Squarebill Crankbait
$8.99from $6.16Features: The SPRO Hunter 65 SB is a 2 1/2 inch, 1/2 ounce shallow diving squarebill crankbait. Dives 3 to 5 feet with an erratic hunting action. ...
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Sale!
Strike King Tour Grade Spin Head Underspin Jig 2 pack
$8.99from $5.42Features: The Strike King Tour Grade Spin Head Underspin Jig is the premium choice when fishing an underspin. Fish-shaped head and Raz-R-Blade Wil...
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Sale!
SPRO John Crews Little John DD 60 Deep Diving Crankbait
$13.49from $10.79The SPRO Little John DD Crankbait is 2 1/3 inch, 5/8 ounce small profile deep diver designed by B.A.S.S. Elite Series Pro John Crews. It dives 9-12...
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Sale!
River2Sea Opening Bell 130 Buzzbait
$12.99from $9.35Features: The River2Sea Opening Bell is an innovative new, one-of-a-kind design of Buzzbait featuring a spinning blade and clapper that hits the b...
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Sale!
Berkley Hit Stick 9 - 3.5 Inch
$7.99from $5.56Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Strike King Premier Pro Model Jig
from $4.99from $2.95Features: The Strike King Premier Pro Model Jig is a skirted bass fishing jig developed in conjunction with Strike King Pro Denny Brauer. Large, p...
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Sale!
Strike King KVD 300D Series Deep Diving Jerkbait - 4.75 Inch
$11.99from $7.42Features: The KVD 300D Series Deep Jerkbait is a 4 3/4 inch jerkbait that weighs 3/5 ounce and dives to 11 feet Has the perfect combination of rol...
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Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
$10.49from $7.32Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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Strike King Premium Plus Spinnerbait
$9.99from $6.25Features: The Strike King Premier Plus Spinnerbait is a wire spinnerbait with a skirted bait on the one end and a blade combination on the other. T...
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Sale!
Rapala Rippin' Rap 07 Lipless Crankbait
$8.99from $6.20Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Sale!
Evergreen International CR-16 Extra Deep Diving Crankbait
$17.99from $11.87Features: The Evergreen International CR-16 is a 3 inch, 15/16 ounce extra deep-diving crankbait. Natural high-pitch rolling and vivid wobbling a...
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Sale!
Strike King KVD 200 Series Suspending Medium Diving Jerkbait - 4.5 Inch
$11.99from $7.33Features: The Strike King KVD 200 Jerkbait is a 4 1/2 inch suspending medium diving jerkbait that weighs just a hair under a 1/2 ounce. Extremely ...
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Sale!
Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait
$14.99from $10.25Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...
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River2Sea Pro Tuned Rover 128 Topwater Walker
$12.99from $8.66Features: The River2Sea Pro Tuned Rover 128 is a 5 inch, 11/16 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious ...
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Sale!
Rapala Jigging Shadow Rap 09
$12.49from $8.66Features: The Rapala Jigging Shadow Rap 09 is a 3 1/2 inch, 5/8 oz vertical jig for open water and ice fishing. The Jigging Shadow Rap is weighted ...
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Berkley Hit Stick 5 - 2 Inch
$7.99from $5.56Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Sale!
War Eagle Buzztoad Skirtless Frog Buzzbait
$7.49from $5.65Features: The War Eagle Buzztoad Skirtless Frog Buzzbait is a skirtless buzzbait with a pre-rigged soft plastic frog. Patented TLAP bait keeper. C...
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Strike King Denny Brauer Structure Jig - 3/4 oz
$5.99from $3.77Features: The Strike King Denny Brauer 3/4 oz Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This is ac...
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Strike King Chick Magnet Flat Sided Crankbait
$9.99from $7.10Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Sale!
Jackall Rerange 110MR Jerkbait
$18.99from $15.26Features: The Jackall Rerange 110MR is a 4 1/3 inch, 1/2 ounce medium to deep diving jerkbait. New deeper diving variant of the Rerange 110 shallo...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
$10.99from $7.00Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Evergreen International OB-68 Topwater Popper
$16.99from $11.21Features: The Evergreen International OB-68 is a 2 2/3 in, 3/8 oz floating topwater popper. Featuring a performance tuned popper mouth, the versat...
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