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Top Brands
Freshwater Hard Baits
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Sale!
Dirty Jigs Tour Level Football Jig
$5.49Features: The Dirty Jigs Tour Level Football Jig is a top-tier bait designed for those hard bottom fishing situations! Its large lead barb plastic...
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Sale!
Rapala Jigging Rap 2 inch W5 Ice Jigs
$9.09$7.73Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Luhr-Jensen Speed Trap Medium Diving Crankbait
from $9.99from $8.49Features: The Luhr-Jensen Speed Trap is a medium diving crankbait made using a computer-controlled molding process Specifically desighned to not r...
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Sale!
Strike King Rattlin' Pro Model Jig
$3.99$3.19Features: The Strike King Rattlin' Pro Model Jig is a bass casting jig with loud rattles designed by Denny Brauer. Loud sonic profile is impossibl...
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Sale!
Missile Baits Ikes Mini Swim Jig
$5.99$5.69Features: The Missile Baits Ikes Mini Swim Jig is the swimming variation of the popular Missile Baits Mini Flip Jig! It features a compact design a...
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Norman DD22 Extra Deep Diving Crankbait
$7.49$6.37Features: The Norman DD22 Extra Deep Diving Crankbait is a classic super deep diving crankbait that can go down to 18 feet. Best lures to use when ...
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Sale!
Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from $9.99from $6.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Sale!
Berkley Deep Hit Stick 4.75 Inch
$9.99$8.99Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Cotton Cordell Original Pencil Popper Topwater Lure
from $8.99from $7.64Features: The Cotton Cordell Original Pencil Popper Topwater Lure is a pencil popper topwater lure. Designed to deliver super-long casts. Weighted...
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River2Sea Whopper Plopper 60 Topwater Prop Lure
$9.99Features: The River2Sea Whopper Plopper 60 is a new, even smaller version of Larry Dahlberg's classic topwater lure. Measures just 2 3/8 inches, w...
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Sale!
Luhr-Jensen Needlefish 2 inch Spoon
from $4.99from $4.24Features: The Luhr-Jensen Needlefish Spoon is a 2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolling. ...
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P-Line Laser Minnow 6 oz. Jigging Spoon
$10.49$8.92The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cu...
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Sale!
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 2.5 Inch
$9.99$7.99Features: The 2.5 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for...
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Sale!
Strike King Pro Model Series 5 Deep Diving Crankbait
$6.99$5.59Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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SPRO Thumper Spinnerbait
$12.49$10.62Features: The SPRO Thumper Spinnerbait is designed to be practical and effective in all types of water! Designed with Gamakatsu Nano Alpha Coated ...
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Keitech Tungsten Model I Casting Jig (Version 1)
$5.99Features: Lead-Free tungsten jig head design. Tungsten head is 30% smaller & harder than lead. Tear-drop design penetrates cover, resists sna...
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Sale!
Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
$11.99$10.19Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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P-Line Kokanator Kokanee Jig 3/4 oz.
$3.99$3.39The P-Line Kokanator has a UV Enhanced coating, which helps to amplify the lures original brilliant colors during deep water jigging. For best resu...
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VMC Marabou Hair Jig
$4.99$4.24Features: The VMC Marabou Jig is a basic Marabou hair jig, great for cold water bass fishing. Life-like, strike inducing action. 60-degree rotated...
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Rebel Wee Crawfish 2 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Wee Crawfish Medium Diving Crankbait is a 2 inch, 1/5 ounce medium diving crawfish imitating crankbait. The OG realistic crawf...
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Heddon Zara Puppy 3 inch Topwater Walker
$7.99$6.79Features: The Heddon Zara Puppy is a downsized version of the legendary Zara Spook topwater lure. Measures 3 inches and weighs 1/4 ounce. Produces...
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Sale!
Acme Kastmaster Spoon 3/8 oz.
$5.99$5.09Features: The Acme Kastmaster Spoon is a 3/8 ounce fishing spoon. Wild, baitfish-imitating action without line twist. Aerodynamic design allows fo...
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Sale!
Rapala Scatter Rap Deep Husky Jerk
$8.99$7.64The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Yo-Zuri Floating Magnum Minnow 125mm - 5 Inch
$14.99$10.49JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...
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Sale!
SPRO Aruku Shad 65 Lipless Crankbait
$8.79$7.47Features: The SPRO Aruku Shad 65 is a 2 1/2 inch, 3/8 ounce lipless crankbait. Unique nose-down swimming posture comes through cover extremely wel...
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Yo-Zuri Crystal Minnow Floating Deep Diver 5 1/4 inch Hard Minnow
$15.99$11.19Features: The Yo-Zuri Crystal Minnow Deep Diver is a brilliant lure diving up to depths of 13 feet with a tight wiggle. Measures 5 1/4-inch, weigh...
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Yo-Zuri 3DB Popper 3 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inter...
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Cotton Cordell Wally Diver Crankbait
$6.99$5.94Features: The Cotton Cordell Wally Diver Crankbait is a deep-diving walleye crankbait. Slender profile and proven walleye-catching action. Equally...
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Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow 40mm - 1.625 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...
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Sale!
Bomber Deep Long A Minnow 24A Jerkbait/Trolling Hard Minnow
$7.49$6.37Features: The Bomber Deep Long A Minnow 24A Jerkbait/Trolling Hard Minnow is a deep running jerkbait/trolling minnow designed to outperform the co...
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Z-Man CrossEyeZ Snakehead Swim Jig
$5.29$4.50Features: The Z-Man CrosseyeZ Snakehead Swim Jig is a swim jig designed by Elite Series Pro and jig fishing guru David Walker. Snake-shape triangu...
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Sale!
Picasso Aaron Martens Shock Blade Pro
$11.59$10.43Features: The Picasso Shock Blade Pro, developed with MLF/BPT pro-Aaron Martens, offers expanded features and functionality to the Picasso Shock Bl...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
from $7.99from $6.39Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Sale!
Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
$9.99$8.49Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Rapala DT Series Crankbait DT16
$10.99$9.34Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Sale!
Evergreen International CR-10 Deep Diving Crankbait
$16.99$14.44Features: The Evergreen International CR-10 is a 2 1/2 inch, 9/16 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling acti...
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Sale!
Strike King Hybrid Hunter Crankbait
$9.99$7.99Features: The all new Strike King Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bill t...
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Blue Fox Vibrax Shallow Spinner
$4.99$4.24Features: Blue Fox Vibrax Shallow Spinner is inline spinner that runs between the surface to 2 feet. Diecast and chrome plated mainbody with laser...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Rapala Shadow Rap Shad 09 Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Sale!
Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$8.99$8.09Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Lucky Craft Pointer 78 Suspending Shallow Jerkbait
$15.99$14.39Features: The Lucky Craft Pointer 78 is a 3 inch, 3/8 once suspending jerkbait. Dives 4 to 5 feet. Low center of balance causes the lure to wobble...
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Sale!
Heddon Saltwater Super Spook Jr. 3 1/2 inch Topwater Walker
$8.49$7.22Features: The Heddon Saltwater Super Spook Jr. is a 3 1/2 inch, 1/2 oz topwater walker with Saltwater-Grade Hooks. Don't let the name fool you, in ...
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Sale!
SPRO John Crews Little John DD 70 Extra Deep Diving Crankbait
$13.49$11.47The John Crews Series Little John DD 70 Deep Diver gets 'er down! The all-new 3 inch, 3/4 ounce Little John was designed by professional bass angle...
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Sale!
Berkley Hit Stick 9 - 3.5 Inch
$7.99$7.19Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Megabass Great Hunting 44 Bat-A-Fry - 1.7 Inch
$16.99Features: The all new Megabass Great Hunting 44 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an agg...
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Sale!
Rapala Jointed Shad Rap 05 Deep Diving Crankbait
$8.99$7.64Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Sale!
Z-Man HellraiZer Topwater Tail Blade Bait - 5 Inch
$14.99$12.74Features: The Z-Man HellraiZer is a brand new lure featuring the first new topwater technology to come along in years! It planes along the surface...
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