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Top Brands
Freshwater Hard Baits
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Berkley Frittside Shallow Diving Flat Sided Crankbait
from Retail: $11.99from $10.79Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
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Berkley Clickin Frittside Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Berkley Flicker Shad Crankbait - 3/16 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Berkley Choppo 75/90/105/120 Topwater Prop Lure
Retail: $14.99Our Price: $13.49Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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Berkley Shallow Money Badger Crankbait - 2.1 Inch
Retail: $10.99Our Price: $9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...
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Berkley Flicker Shad Crankbait - 5/16 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Berkley Money Badger Deep Diving Trolling Plug / Crankbait
from Retail: $9.99from $8.99Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Berkley Warpig Lipless Crankbait
from Retail: $9.99from $8.99Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
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Berkley Flicker Shad Shallow Crankbait
from Retail: $5.99from $5.39Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Berkley Stunna 112 +1 Jerkbait - 4.4 Inch
Retail: $16.99Our Price: $15.29JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
Retail: $11.99Our Price: $10.79Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Berkley Finisher 5 Jerkbait - 2 Inches
Retail: $10.99Our Price: $9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Ripfish Rip Bait - 3.5 Inch
Retail: $11.99Our Price: $10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Berkley Frittside Medium Diving Flat Sided Crankbait
from Retail: $10.99from $9.89Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...
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Berkley Dredger Deep Diving Crankbait Deeper Diving Models
from Retail: $11.99from $10.79Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Berkley Ripfish Rip Bait - 2.75 Inch
Retail: $11.99Our Price: $10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
Retail: $11.99Our Price: $10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Screamin' Choppo Prop Bait - 3.75 Inch
Retail: $14.99Our Price: $13.49Features: Next-Level Topwater Chaos: The Screamin' Choppo is a topwater plopper bait built to intensify surface commotion, combining classic tail-s...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $15.29Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Berkley Flicker Shad Jointed Crankbait
from Retail: $7.19from $6.47Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Berkley Shallow Money Badger Crankbait - 2.5 Inch
Retail: $11.99Our Price: $10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...
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Berkley Dime Size 6 Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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Berkley Hit Stick 13 - 5.1 Inch
from Retail: $9.99from $8.99Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
Retail: $12.99Our Price: $11.69Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $15.29Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Berkley Thin Fisher Blade Bait
Retail: $7.99Our Price: $7.19Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Berkley SPY 2 3/4 inch Spinbait/Spybait
Retail: $13.99Our Price: $12.59Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Berkley Dime Size 4 Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Berkley Bullet Pop 60/70/80 Topwater Popper
Retail: $10.99Our Price: $9.89Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Berkley Deep Hit Stick 4.75 Inch
Retail: $11.99Our Price: $10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Berkley Dime Size 15 Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Berkley Shallow Money Badger Crankbait - 2.6 Inch
Retail: $11.99Our Price: $10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...
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Berkley Hit Stick 11 - 4.5 Inch
from Retail: $8.99from $8.09Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Flicker Shad Crankbait - 1/8 oz
from Retail: $5.99from $5.39Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
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Berkley Flicker Shad Crankbait - 1/2 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Berkley Hit Stick 9 - 3.5 Inch
from Retail: $7.99from $7.19Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Flicker Shad Crankbait - 1/4 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...
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Berkley Frittside5 Kit 3 Pack
Retail: $29.99Our Price: $26.99Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/4 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Shallow Money Badger Crankbait - 2.75 Inch
Retail: $11.99Our Price: $10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...
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Berkley Jack 7 Lipless Crankbait - 2.75 Inch
Retail: $11.99Our Price: $10.79Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...
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Berkley Magic Swimmer Slow Sinking Saltwater Swimbait - 6.5 Inch
Retail: $19.99Our Price: $17.99Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Shallow Money Badger Crankbait - 1.5 Inch
Retail: $10.99Our Price: $9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 3/16 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
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Berkley Money Badger Trolling Plug / Crankbait
from Retail: $8.99from $8.09Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Dredger Deep Diving Crankbait
from Retail: $10.99from $9.89Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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