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Top Brands
Freshwater Hard Baits
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Bill Lewis Hammer-Trap Lipless Crankbait - 2.5 Inches
from $7.99from $6.79Features: The all new Bill Lewis Hammer-Trap 2.5 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 5...
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Yo-Zuri 3DR-X Topwater Popper 65mm - 2.625 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...
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Bass Mafia Hitman Wake Bait
$14.99$13.49Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...
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Berkley Flicker Shad Crankbait - 5/16 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Berkley Clickin Frittside Crankbait
$12.99$11.69Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Strike King Pro Model Bitsy Minnow Ultralight Crankbait
$6.99$5.94Features: The Strike King Bitsy Minnow is a 1 1/4 inch, 1/8 ounce ultralight crankbait that dives up to 5 feet deep. Small profile and tight wiggl...
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SPRO John Crews Little John DD 70 Extra Deep Diving Crankbait
$16.49$14.02The John Crews Series Little John DD 70 Deep Diver gets 'er down! The all-new 3 inch, 3/4 ounce Little John was designed by professional bass angle...
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Yo-Zuri Floating Magnum Minnow 125mm - 5 Inch
$14.99$10.49JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...
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Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow 40mm - 1.625 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...
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Bill Lewis Rat-L-Trap Lipless Crankbait - 3 Inch
from $7.39from $6.28Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason! Best known for ripp...
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Norman Deep Little-N 2 1/2 inch Deep Diving Crankbait
from $7.99from $6.79Features: The Norman Deep Little-N is a 2 1/2 inch deep diver crankbait. Great search bait for covering large areas of water. Delivers straight-ru...
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Berkley Shallow Money Badger Crankbait - 2.5 Inch
$11.99$10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...
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Yo-Zuri 3DB Vibe Sinking Lipless Crankbait 65mm - 2.625 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Vibe Sinking 65mm Lipless Crankbait is an essential addition to any anglers tackle box thanks to its incredible action a...
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Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from $9.99from $6.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Cotton Cordell Original Pencil Popper Topwater Lure
from $9.99from $8.49Features: The Cotton Cordell Original Pencil Popper Topwater Lure is a pencil popper topwater lure. Designed to deliver super-long casts. Weighted...
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Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
$9.99$8.49Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Yo-Zuri 3DR-X Floating Minnow 80mm - 3.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Floating Minnow is the perfect choice for anglers targeting colder waters with plentiful baitfish! Part of the 3DR-X f...
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Megabass Ito Vision 110 Jr. Jerkbait
$23.99Features: The Megabass Ito Vision 110 Jr. is a downsized version of the Ito Vision 110 Jerkbait. Measures 3 4/5 inches, weighs 3/8 ounce. Exhibits...
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Z-Man Pop ShadZ 4 inch Soft Plastic Popper 3 pack
from $6.49from $5.52Constructed of high quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...
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Berkley Flicker Shad Jointed Crankbait
from $7.19from $6.47Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Yo-Zuri 3DB Shad Suspending 2 3/4 inch Medium Diving Crankbait
$9.99$6.99Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...
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Yo-Zuri Floating Magnum Minnow 105mm - 4.125 Inch
$12.99$9.09Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$16.99$15.29Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Strike King Hardliner Flat Sided Crankbait - 2.5 Inch
$11.99$10.19Features: The all new Strike King Hardliner Flat Sided Crankbait is an Ohmage to the Classic Balsa Wood Style Cranks of the 80's and 90's that were...
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Bandit 100 Series Shallow Diving Crankbait
$7.99$7.19Features: The Bandit 100 Series is a 2 inch shallow diving crankbait. Dives to almost 5 feet on 10 pound mono and weighs 1/4-ounce. Compact shad-s...
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Bucca Trick Shad Glidebait - 6 Inch
$39.99$35.99Features: The all new Bucca Trick Shad 6 Inch Glidebait is the latest creation from renowned Swimbait/Glidebait designer Mike Bucca and is real pro...
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Strike King Bitsy Dawg Topwater Walker
$6.99$5.94Features: The Strike King Bitsy Dawg Topwater Walker changes the game of topwater lures, bringing the famous "walk-the-dog" action of Strike King's...
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Lucky Craft Pointer 78 Suspending Shallow Jerkbait
from $15.99from $14.39Features: The Lucky Craft Pointer 78 is a 3 inch, 3/8 once suspending jerkbait. Dives 4 to 5 feet. Low center of balance causes the lure to wobble...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$12.99$11.69Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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River2Sea Tactical DD 3 inch Deep Diving Crankbait
$15.99Features: The River2Sea Tactical DD Crankbait is a 3 inch, 3/4 ounce extra deep-diving crankbait. Developed by world-record-holding bass anglers M...
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Snag Proof Zoo Prop - 4.5 Inch
$13.99$11.89Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...
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Strike King Hog Father Jr. Swimbait - 7 Inch
$44.99$38.24Features: The Hog Father Jr. is a 7-inch (2.5 oz) glidebait crafted in collaboration with Tater Hog Custom Lures, delivering proven glide action a...
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Berkley Shallow Money Badger Crankbait - 2.6 Inch
$11.99$10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...
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Bandit Walleye Deep 4 3/4 inch Trolling Plug
$8.99$8.09Features: The Bandit Walleye Deep Trolling Plug is a deep-running 4 3/4 inch walleye trolling lure. Trolls down to 27 feet; suitable for exploring...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Berkley SPY 2 3/4 inch Spinbait/Spybait
$13.99$12.59Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Megabass Ito Vision 110 + 2 Deep Diving Jerkbait
$24.99Features: Megabass Ito Vision 110+2 Deep Diving Jerkbait is a deep diving Jerkbait. Advanced tungsten Multi-Way Moving Balance System for impressi...
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JDM COLORS!
Megabass Deep-X 300 Deep Diving Crankbait
from $18.99Features: The Megabass Deep-X 300 is a 3 inch, 3/4 ounce extra deep-diving crankbait designed to target fish holding 12 to 15 feet deep. Multi-Way...
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Cotton Cordell Super Spot Lipless Crankbait
from $4.49from $3.82Features: The Cotton Cordell Super Spot is a classic lipless crankbait. Vibrating swimming action and loud internal rattles. Cast and retrieve or ...
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Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
$9.99$8.49Features: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Megabass IXI Blowly Shallow Crankbait - 2 Inch
$19.99Features: The all new Megabass IXI Blowly Shallow Crankbait is a High-Performance Crank Purpose Built and Designed for a High Pitch Wobble and Supe...
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SPRO Aruku Shad 75 Lipless Crankbait
$11.99$10.19Features: The SPRO Aruku Shad 75 is a 3 inch, 5/8 ounce lipless crankbait. Unique nose-down swimming posture comes through cover extremely well. P...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
$26.99$22.94Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Strike King Hybrid Hunter Jr. Crankbait
$10.99$9.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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SPRO RK Crawler DD 50 Deep Diving Crankbait
$13.99$11.89Features: The SPRO RK Crawler is a smaller and even deeper diving crankbait than its famous predecessor, the RK Crawler. the DD50 RK Crawler will d...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
$14.49$12.32Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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SPRO Little John Micro DD 45 Deep Ultralight Crankbait
$15.49$13.17Features: The SPRO Little John Micro DD 45 is a 1 3/4 inch, 5/16 ounce finesse deep diver crankbait that dives 8 to 10 feet. Perfect for tough fis...
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