Featured New

Features: The Yama Bug is a versatile creature bait designed with pro angler input, built to excel in flipping, pitching, or serving as a jig trail...

Features: High-Impact Buzzbait for Big Bites: The Berkley Riveter is a ready-to-fish buzzbait designed to attract bass with an aggressive sound pro...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...

Features: Compact Crappie Magnet - A 1.25" soft bait designed to perfectly imitate small forage like insects, shrimp, nymphs, and tadpoles, enticin...

Features: The Picasso Titanium Pro Spinnerbait is a high-performance lure designed to deliver hard-hitting vibrations and straight tracking, making...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: The Yamamoto Shinobi Grub is a versatile 3.5" double-tail grub designed for serious anglers, effective across a wide range of fishing tec...

Features: The all new Great Lakes Finesse Micro Juvy Craw introduces a modern twist on the traditional Micro Tube bait, offering anglers enhanced ...

Features: The all new Great Lakes Finesse Micro Sneaky Underspin Jighead is embodies premium quality and performance, meeting the expectations of ...

Features: The Hog Father Jr. is a 7-inch (2.5 oz) glidebait crafted in collaboration with Tater Hog Custom Lures, delivering proven glide action a...

Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...

Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...

Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The all new Great Lakes Finesse Micro Mini Tube Jig Head is a micro sized Jighead with a hook capable of handling monster bites! With it...

Features: The Coike Thunder Medium Elastomer is a versatile soft bait designed to enhance catches, mimicking lively prey and appealing to a wide ra...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: The Jackall Live Darter is a hardbait designed to target suspended bass, delivering sharp, erratic darting action that mimics fleeing pre...

Features: Elevate your fishing style with the Discount Tackle 511 Patch Flat Bill Trucker Hat, a modern classic that blends rugged comfort with a ...

Features: The Picasso Neko Weight features a screw-locking system that securely holds soft plastics, minimizing slippage during casts for consisten...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The all new Strike King Rage Buzz Minnow is the perfect Soft Plastic Topwater to get the fish in a RAGE and ready for Top-Tier Topwater A...

Features: The Rapala Crush City Salted Ned Roll features a spade tail that mimics minnows or gobies, delivering subtle, lifelike swimming action f...

Features: Premium jerkbait designed for pressured waters and finicky bass, delivering consistent performance and realistic baitfish appeal. Constru...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The all new SPRO Skip Gap Football Shaky Head Jighead is a versatile Finesse Jighead built for maximum performance across a range of Sof...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction and boost catch rates, ideal for targeting a variety of panfish in ...

Features: The all new SPRO Skip Gap Round Shaky Head Jighead is a versatile Finesse Jighead built for maximum performance across a range of Soft P...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...