Featured New

RipFeatures: The Yo-Zuri Mag Darter Floating Diver Rip Bait 4.125 Inch is a unique lure that is designed to act like a Jerkbait, but without the l...

Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! Mag...

Features: The Yo-Zuri 3DR-X Flat Sided Floating Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish that love aggressive surface ...

Features: The Yo-Zuri 3DR-X Pencil Topwater Walker is an ultra flashy must have topwater bait purpose built to bring you success on those summer ni...

Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the medium 60mm size is the perfect choice when fish are being extra picky and cant decid...

JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...

Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...

Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...

Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...

Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...

Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...

Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...

brFeatures: The Yo-Zuri SuperBraid 5 Color Braided Line 660 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...

Features: The Yo-Zuri 3DR-X Mid Running MR Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish suspended in the water column! Pa...

Features: The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...

Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...

Features: The Yo-Zuri 3DR-X Deep Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish from the depths! Part of the 3DR-X ...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...

Features: The all new Yo-Zuri Ultra Metal Squid Jig 85mm is finally here in the North American Market and is ready to take the waters by storm! In...

Features: The Yo-Zuri 3DR-X Floating Minnow is the perfect choice for anglers targeting colder waters with plentiful baitfish! Part of the 3DR-X f...

Features: The Yo-Zuri SuperBraid Blue Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...

Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...

Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...

Features: The Yo-Zuri SuperBraid White Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...

Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...

Features: The all new Yo-Zuri Ultra Metal Squid Jig 105mm is finally here in the North American Market and is ready to take the waters by storm! I...