Featured New

Features: The all new Z-Man Chatterbait Elite Evo HD is an exceptional Bladed Jig with years of testing and refinement, offering high performance ...

Features: The all new Z-Man Evo Swim Jig is a great addition to the EVO Line of Lures that brings incredible performance for an unbeatable value! C...

Features: The all new Z-Man TRD™ Finesse Jig is a compact, skirted jig built for Ned-Style Finesse Fishing, delivering a subtle presentation desig...

Features: The all new Z-Man Kingpin™ ElaZtech® is a 5-inch Sinking Stickbait that delivers a natural fall, lifelike wobble, and exceptional durabi...

Features: The Great Lakes Finesse Skirted NED Heads are premium Skirted Ned Jigheads designed to create a larger, more enticing profile that encou...

Features: The all new Z-Man Octane MinnowZ is a 3.8-inch Paddle Tail Swimbait that delivers realistic movement, strong vibration, and versatile pe...

Features: The Scum Frog Bigfoot 2 Topwater Swimming Frog is a hollow-body topwater frog designed to reach bass hiding in thick vegetation, deliver...

Features: The Z-Man Mud StudZ™ is a 2.75-inch Pre-Rigged Swimbait designed for bottom-contact fishing, mimicking small baitfish with a natural swi...

Features: The all new Z-Man ChatterBait PZ2 is a Spiritual Revisit to the Original Project Z ChatterBait that promises to offer powerful vibration...

Features: The all new Z-Man Octane MinnowZ is a 2.8-inch Paddle Tail Swimbait that delivers realistic movement, strong vibration, and versatile pe...

Features: The Z-Man Mud StudZ™ is a 3.25-inch Pre-Rigged Swimbait designed for bottom-contact fishing, mimicking small baitfish with a natural swi...

Features: The Berkley PowerBait MaxScent Moeba is a 3.5 inch Urchin and is an anglers best friend combining the Popular Urchin profile, with power...

Features: The Geecrack Crackdown Dual Line Through Swimbait is a Unique new take on what a Line Through Soft Body Swimbait can be, effortlessly de...

Features: The Berkley PowerBait MaxScent Moeba is a 4.5 inch Urchin and is an anglers best friend combining the Popular Urchin profile, with power...

Features: The all new Geecrack Magnum Cue Bomb is a High-Performance Urchin designed in collaboration with MLF Pro Alton Jones Jr. for improved Ca...

Features: The all new Z-Man Octane MinnowZ is a 3.3-inch Paddle Tail Swimbait that delivers realistic movement, strong vibration, and versatile pe...

Features: The all new BaitFuel NanoSpike Panfish Urchin is a compact 9mm Urchin designed to imitate insects and small invertebrates with subtle mo...

Features: The Kalin's Worm Walker Spoon delivers a lifelike, enticing presentation that triggers strikes through subtle movement and vibration whi...

Features: The all new Z-Man Stuntman™ is a 4-inch Sinking Soft Jerkbait with a realistic baitfish profile, natural fall, and erratic darting actio...

Features: The Yamamoto Baits Dagger Minnow Pintail Swimbait is a 4.75-inch baitfish-profile soft plastic designed for modern bass fishing, offerin...

Features: The Missile Baits Buzz Wagon Buzzbait is a premium topwater lure designed to generate aggressive surface strikes while maintaining stabl...

Features: The all new Yamamoto Covert Senko is a 5.5-inch Finesse Stickbait that builds on the Classic Senko Design and Legacy, delivering its Leg...

Features: The Berkley Lab Series Finesse Worm is a 6 Inch Worm that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action...

Features: The Gamakastsu Weedless Ball/Urchin Rig Hooks are purpose-built finesse hooks designed for fuzzy dice and urchin-style soft plastics, of...

Features: The all new Strike King Bitsy Football Jig is a compact Finesse Football Jig built for pressured bass and clear water, offering a subtle...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The NetBait Finiki HexTek Prop Shot Worm is a 15-inch soft bait designed to entice bites with lifelike motion, ideal for Neko Rig fishin...

Features: The Berkley Lab Series Minnow is a 6.5 Inch Minnow that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action, ...

Features: The all new BaitFuel Forage Specific X55 Freshwater Gel is the latest innovation from the Scent and Flavor Pros at BaitFuel that helps yo...

Features: The Picasso Lures Urchinator Hanger Weights in Size Long provide a secure and versatile solution to adding weight to your Soft Plastic U...

Features: The Berkley SlapGill Topwater is a Lifelike 3.1 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The Berkley Lab Series Flat Worm is a 3.6 Inch Flat Worm that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Ac...