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Top Brands
Black Friday Deals!
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Sale!
Berkley Choppo 75/90/105/120 Topwater Prop Lure
$12.99from $9.02Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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Berkley PowerBait MaxScent Flat Worm - 3.6 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
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Sale!
Berkley SlobberKnocker Bladed Jig
$13.99from $8.77Features: The Berkley SlobberKnocker is a new Bladed Jig with an innovative and durable through-head design, featuring Berkley's PowerBait flavored...
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Sale!
Berkley PowerBait MaxScent The General Soft Stickbait
$7.99from $6.55Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
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Sale!
Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $6.99from $4.06Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Berkley PowerBait Pit Boss
$5.99$5.39Features: The Berkley PowerBait Pit Boss is a versatile creature bait with appendages for added action that can be fished on jigs, as a ned, also ...
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Berkley Flicker Shad Crankbait - 5/16 oz
$5.99$5.39Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Sale!
Berkley Money Badger Deep Diving Trolling Plug / Crankbait
$8.99from $6.38Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Sale!
Berkley Powerbait Nessie Soft Plastic Glide Bait
from $7.99from $7.19Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
$7.99$7.19Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Sale!
Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$7.99from $6.55Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Berkley Flicker Shad Crankbait - 3/16 oz
$5.99$5.39Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Sale!
Berkley PowerBait 3 inch Floating Mice Tails 13 pack
$5.29from $3.64Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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Sale!
Berkley Frittside Shallow Diving Flat Sided Crankbait
$10.99from $7.64Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
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Sale!
Berkley Finisher 7 Jerkbait - 2.75 Inches
$9.99from $7.31Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Sale!
Berkley Thin Fisher Blade Bait
$5.99from $4.16Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Berkley PowerBait MaxScent Flatnose Minnow - 4 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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Sale!
Berkley Finisher 5 Jerkbait - 2 Inches
$8.99from $6.58Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Sale!
Berkley PowerBait CullShad 6 Inch
$11.99from $8.74Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Berkley Gulp! Saltwater Grub 6 inch Floating Inshore Grub 4 pack
$7.99$7.19Features: The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer. Favorite for all inshore saltwater species when targeting big fish. ...
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Sale!
Berkley Clickin Frittside Crankbait
$10.99from $7.64Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Berkley Swamp Lord Hollow Body Frog
$9.99$8.99Features: The Berkley Swamp Lord Hollow Body Frog is a top-tier topwater bait designed for captivating action cast after cast in a medium 2.6 inch ...
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Sale!
Berkley Gulp! Saltwater Swimming Mullet Grub
from $7.99from $6.10Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$10.99$9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Sale!
Berkley Flicker Shad Jointed Crankbait
$7.19from $5.56Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$14.99$13.49Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$14.99$13.49Features: The all new Berkley Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jerkbait fi...
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Sale!
Berkley Warpig Lipless Crankbait
$8.99from $6.25Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
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Sale!
Berkley Money Badger Trolling Plug / Crankbait
$7.99from $5.64Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Sale!
Berkley PowerBait MaxScent Lil' Super Trooper - 2.5 Inch
$7.99from $6.55Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
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Berkley PowerBait Clatter Claw Pre-Rigged - 3.5 Inch
$9.99$8.99Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...
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Sale!
Berkley Walleye Rig Colorado Blade
$1.99from $1.15Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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Sale!
Berkley PowerBait MaxScent Chigger Craw
$7.99from $6.55Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
$14.99$13.49Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from $5.99from $5.39Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Sale!
Berkley Hit Stick 15 - 6 Inch
$10.99from $7.64Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Sale!
Berkley Power Blade Compact
$9.99from $6.83Features: The Berkley Power Blade Compact, designed in collaboration with professional angler Edwin Evers, reimagines the classic spinnerbait techn...
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Sale!
Berkley PowerBait Chigger Craw
$5.99from $4.37Features: The Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildl...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$9.99$8.99Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
$14.99$13.49Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Sale!
Berkley PowerBait 10 inch Power Worms 8 pack
$5.99from $4.37Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Sale!
Berkley Flicker Shad Shallow Crankbait
$5.99from $4.86Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
$14.99$13.49Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Sale!
Berkley PowerBait 7 inch Power Worms 13 pack
$5.99from $4.54Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Sale!
Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$5.99from $5.10Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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