ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
5.0 / 5.0
24 Reviews
Features: Berkley PowerBait Power Eggs Floating Magnum are the largest artificial eggs in the Power Egg line-up. Maximum size floating version off...
View full detailsFeatures: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...
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6 Reviews
Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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3 Reviews
Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
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7 Reviews
Features: Berkley PowerBait Biodegradable Crappie Nibbles dissolve slowly in water, making them a good biodegradable option for crappie fishing. ...
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7 Reviews
Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
View full details4.5 / 5.0
4 Reviews
Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...
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2 Reviews
Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...
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13 Reviews
Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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3 Reviews
Features: Berkley PowerBait Scent Glitter Trout Bait Smells and Tastes like your favorite scents. Crystalina glitter reflects light and increases...
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3 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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4 Reviews
Features: Berkley PowerBait Biodegradable Power Nuggets resemble hatchery food many trout are reared on. The Power Nuggets are made using the hig...
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1 Review
Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...
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2 Reviews
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...
View full detailsFeatures: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...
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2 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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2 Reviews
Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...
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2 Reviews
Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...
View full detailsFeatures: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...
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3 Reviews
Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...
View full details3.0 / 5.0
2 Reviews
Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...
View full detailsFeatures: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...
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2 Reviews
Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
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2 Reviews
Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...
View full detailsFeatures: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...
View full details5.0 / 5.0
4 Reviews
Features: The Berkley Dough Bait Mold helps you form the perfect dough ball every time. A must for recreational trout anglers. Helps keep human sc...
View full detailsNice small pond or creek mini chatterbait. I’ve caught a lot of fish using this series.
This color works great with your bruised Green pumpkin and black and blues. Or fish these on their own and the fish eat it up!
Love these chatterbaits, you must buy you some, and I love doing business with Discount Tackle, everything that I have ordered from them always shows up before predicted delivery date and in perfect condition. I will buy more from them in the future, thanks Discount Tackle.