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Berkley: Catch More Fish
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
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Berkley PowerBait Power Eggs Floating Magnum 1/2 oz. Jar
$5.29from $3.785.0 / 5.0
24 Reviews
Features: Berkley PowerBait Power Eggs Floating Magnum are the largest artificial eggs in the Power Egg line-up. Maximum size floating version off...
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Berkley Gulp! Alive Recharge Liquid 8oz
$5.99$4.495.0 / 5.0
1 Review
Features: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.29$3.975.0 / 5.0
13 Reviews
Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.59from $4.705.0 / 5.0
8 Reviews
Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Berkley PowerBait Biodegradable Crappie Nibbles
$5.49$4.125.0 / 5.0
8 Reviews
Features: Berkley PowerBait Biodegradable Crappie Nibbles dissolve slowly in water, making them a good biodegradable option for crappie fishing. ...
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Berkley PowerBait Natural Scent Glitter Trout Bait
$6.59from $4.705.0 / 5.0
7 Reviews
Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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Berkley Gulp! Maggot 1.5 oz. Jar
$5.39from $3.885.0 / 5.0
3 Reviews
Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
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Berkley PowerBait Hatchery Trout Bait 1.75 oz. Jar
$5.49from $3.904.5 / 5.0
4 Reviews
Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...
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Berkley PowerBait Biodegradable Trout Nuggets
from $6.59from $4.705.0 / 5.0
5 Reviews
Features: Berkley PowerBait Biodegradable Power Nuggets resemble hatchery food many trout are reared on. The Power Nuggets are made using the hig...
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Berkley PowerBait Trout Bait Twist 1.1 oz. Jar
$5.49from $3.905.0 / 5.0
2 Reviews
Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
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Berkley Gulp! 1/4 inch Corn Yellow 1.5 oz. Jar
$5.39$4.045.0 / 5.0
2 Reviews
Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...
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Berkley PowerBait Chroma-Glow Crappie Nibbles
$6.59$4.945.0 / 5.0
2 Reviews
Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...
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Berkley Powerbait Glitter Turbo Dough 1.75 oz. Jar
$6.59$4.703.0 / 5.0
2 Reviews
Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...
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Berkley Gulp Catfish Bait Chunks 12 pack
$6.89$5.17Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...
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Berkley PowerBait Sparkle Power Eggs Floating Magnum 1 oz. Jar
$5.29$3.78Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...
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Berkley Gulp! Trout Dough Natural Garlic Scent 1.75 oz. Jar
$7.49from $5.335.0 / 5.0
4 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley Gulp! Trout Dough Original Scent 1.75 oz. Jar
$7.49from $5.335.0 / 5.0
2 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley Gulp! Alive 1/2 inch Waxies 2 oz. Jar
$6.89$4.905.0 / 5.0
2 Reviews
Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...
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Berkley Gulp! Alive! 1 inch White Maggots 2.2 oz. Jar
$6.89$5.175.0 / 5.0
1 Review
Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...
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Berkley PowerBait Glitter Trout Bait 1.75 oz. Jar
$6.59from $4.705.0 / 5.0
3 Reviews
Features: Berkley PowerBait Scent Glitter Trout Bait Smells and Tastes like your favorite scents. Crystalina glitter reflects light and increases...
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Berkley PowerBait Trout Dough Molding Multipacks
$19.99$14.99Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims t...
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Berkley PowerBait 6 oz. Catfish Bait Chunks
$5.29$3.97Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...
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Berkley Gulp! Catfish Dough 5 oz. Bag
$6.99$5.24Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...
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Berkley Powerbait Trout Nibbles 1.1 oz. Jar
$6.59$4.945.0 / 5.0
3 Reviews
Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...
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Berkley PowerBait Pre-Formed Trout Nuggets
$6.59$4.945.0 / 5.0
2 Reviews
Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...
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Berkley PowerBait Trout Dip Attractant 5 oz. Plastic Bottle
$5.99$4.495.0 / 5.0
5 Reviews
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...
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