ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
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Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...
View full detailsFeatures: The Berkley BER005 Sunglasses are tailored for women, offering both style and comfort, ensuring it sits comfortably on your face! Thin la...
View full detailsFeatures: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait f...
View full detailsFeatures: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...
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1 Review
Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...
View full detailsFeatures: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...
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1 Review
Features: The Berkley Tournament Cull kit is a basic culling kit for bass and other small to mid-size freshwater sportfishing tournaments. Color/N...
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1 Review
Features: The Berkley® Big Game Lip Grip scale is a large, corrosion resistant scale designed for large fresh and saltwater species. Corrosion re...
View full detailsFeatures: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...
View full detailsFeatures: The Berkley Saluda Sunglasses feature a thick frame with a slight shield design, providing excellent coverage and a stylish look on your ...
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5 Reviews
Features: Berkley Non-Slip Coated Fisherman's Gloves are coated gloves with textured grip. Heavy-duty, yet flexible. Protects from fish handling h...
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2 Reviews
Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...
View full detailsFeatures: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...
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2 Reviews
Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...
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3 Reviews
Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...
View full detailsFeatures: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...
View full detailsFeatures: The all new Berkley BER001 Polarized Sunglasses are a must have for any angler looking to step up their fashion and fishing game! With a ...
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3 Reviews
Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...
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2 Reviews
Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
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1 Review
Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techno...
View full detailsFeatures: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...
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1 Review
Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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2 Reviews
Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...
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4 Reviews
Features: The Berkley Fishing Multi-Tool is a basic set of essential fishing tools any angler will find useful. Corrosion resistant stainless stee...
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1 Review
Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...
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2 Reviews
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...
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2 Reviews
Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...
View full detailsFeatures: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...
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3 Reviews
Features: The Berkley PowerBait Flute Worm is a scented soft plastic finesse worm designed by Bassmaster Classic Champion and MLF Pro Angler Mike ...
View full detailsFeatures: The Berkley Fusion19 Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applicati...
View full detailsFeatures: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...
View full detailsFeatures: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...
View full detailsFeatures: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...
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4 Reviews
Features: The Berkley Dough Bait Mold helps you form the perfect dough ball every time. A must for recreational trout anglers. Helps keep human sc...
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3 Reviews
Backed by science, Berkley PowerBait offers fish a flavor they can’t refuse, making them hold on longer for more hooksets. Now, Berkley has taken t...
View full detailsFeatures: The Berkley Max Capacity Bait Notebook is the best way to manage all your baits for you next trip! Equipped with a hook-n-loop strap for...
View full detailsFeatures: The Berkley MaxScent Smallmouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...
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1 Review
Features: The Berkley MaxScent Largemouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...
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2 Reviews
Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...
View full detailsThe Madscad AT 190 is a perfect lure to add to an offshore trolling spread. I like to run two different colors off of each long outrigger. Offshore trolling has become a real science - between teasers and dredges, tag lines, etc., this lure runs true and deep. Most importantly, it out produces other hard baits 2 to 1.
I have purchased 4 total Shimano reel covers to protect my investments. I would like to tell you that they do a very good job in doing so. Keeps from scratching reels being taken out and put back in my rod lockers on the boat. Very good quality and I would highly recommend them.
They're great for striped bass and crappies on the Mississippi