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Berkley: Hard Bait
While many anglers may know Berkley best for their soft baits, dough bait, and fishing line, they've developed an impressive line-up of freshwater-focused hard baits and lures over the past decade too. Crankbaits, jerkbaits, poppers, walkers, trolling plugs and more, Berkley makes a wide-range of lures for bass, walleye, trout, pike, and other freshwater species. Their Flicker Shad, Flicker Minnow and Stunna lures have become go-to's for anglers trolling for walleye and trout, while the Choppo, Frittside, and Warpig have all become fast favorites among those in the bass sportfishing community.
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Berkley Hit Stick 7 - 2.75 Inch
from Retail: $8.99from $7.19Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Hit Stick 15 - 6 Inch
Retail:Our Price: $9.59Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Hit Stick 9 - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Shallow Money Badger Crankbait - 1.5 Inch
Retail: $10.99Our Price: $8.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...
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Berkley Hit Stick 5 - 2 Inch
from Retail: $7.99from $6.39Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Shallow Money Badger Crankbait - 2.5 Inch
Retail: $11.99Our Price: $9.59Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...
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Berkley Ripfish Rip Bait - 3.5 Inch
Retail: $11.99Our Price: $9.59Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Berkley Ripfish Rip Bait - 2.75 Inch
Retail: $11.99Our Price: $9.59Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Berkley Deep Hit Stick 3.75 Inch
Retail: $11.99Our Price: $9.59Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...
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Berkley Shallow Money Badger Crankbait - 2.6 Inch
Retail: $11.99Our Price: $9.59Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...
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Berkley SquareBull 2 3/4 inch Shallow Squarebill Crankbait
Retail: $10.99Our Price: $8.79Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
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Berkley Hit Stick 11 - 4.5 Inch
from Retail: $8.99from $7.19Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Deep Hit Stick 4.25 Inch
Retail: $11.99Our Price: $9.59Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 5 Inch
Retail: $16.99Our Price: $13.59Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 3.75 Inch
Retail: $16.99Our Price: $13.59Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Berkley Choppo 3 Pack Kit
Retail:Our Price: $27.99Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...
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Berkley Jack 8 Lipless Crankbait - 3.1 Inch
Retail: $11.99Our Price: $9.59Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...
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Berkley Hit Stick 13 - 5.1 Inch
from Retail: $9.99from $7.99Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Frittside5 Kit 3 Pack
Retail: $29.99Our Price: $23.99Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...
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Berkley Shallow Money Badger Crankbait - 2.75 Inch
Retail: $11.99Our Price: $9.59Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...
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Berkley Freshwater Magic Swimmer - 3.75 Inch
Retail: $16.99Our Price: $13.59Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley Magic Swimmer Slow Sinking Saltwater Swimbait - 6.5 Inch
Retail: $19.99Our Price: $15.99Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Magic Swimmer Fast Sinking Saltwater Swimbait - 5.75 Inch
Retail: $19.99Our Price: $15.99Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 9 Inch
Retail: $24.99Our Price: $19.99Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Freshwater Magic Swimmer - 5 Inch
Retail: $16.99Our Price: $13.59Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 7.5 Inch
Retail: $24.99Our Price: $19.99Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
Retail: $16.99Our Price: $13.59Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley Krej 85 Jerkbait - 3.3 Inch
Retail: $16.99Our Price: $13.59Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Berkley Krej 128 Jerkbait - 5 Inch
Retail: $16.99Our Price: $13.59Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...
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Berkley Flicker Minnow Trolling Pack
Retail:Our Price: $35.99Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...
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Berkley Haul Of Fame Crankbait Box
Retail: $44.99Our Price: $35.99Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...
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Berkley Haul Of Fame Topwater Box
Retail: $44.99Our Price: $35.99Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...
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