Fishing Baits & Lures

Features: The all new Gamakatsu Octopus Circle Straight Eye Offset Point 4x Strong Nano Alpha Hooks revolutionize a tried and true hook design with...

Features: The Lucky Craft Saltwater Wander Jerkbait is 3.75 inches (95 mm) and weights 3/4 oz (21 g). This is a sinking minnow jerkbait that you c...

Features: The Northland Tackle Pro-Walleye Crawler Harness is a precision engineered harness designed for high level Walleye fishing! Constructed w...

Features: The All Purpose Soft Bait Hook is crafted for a wide range of fishing applications, offering strength and precision for various soft plas...

Features: The all new NetBait BaitFuel HexTek Big Boar Tube Bait is finally here and is ready to take your Tube Bait game to new depths with the L...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The all new Luhr-Jensen Flash 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Flash and robust ...

Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...

Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...

Features: The all new Booyah Covert Series Night Time Single Colorado 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjuncti...

Features: The Eagle Claw Trokar TK2R Long Shank Octopus Hook is a premium long shank octopus hook in several size/finish combinations in standard a...

Features: Blue Fox Super Vibrax Tri-Pack is a 3-piece variety pack of Blue Fox's classic Vibrax spinner lures. Triggers strikes through a proven c...

Features: The P-Line Hex Bar Jig is a slender hexagonal chrome saltwater jig. ld yet reliable saltwater fishing technique for ling cod and other bo...

Features: The all new Booyah Covert Series Double Colorado 3/8 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction with Bas...

Features: The NetBait Dagger is a new BaitFuel-infused bait that excels when you're punching! At 4.5 inches long with flappy wings and legs, the Da...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: The Strike King Potbelly Spinnerbaits are a valuable tool to have in your tackle box whenever the conditions call for a Spinnerbait! Util...

Features: The Eagle Claw Panfish Swim Jig Kit is a 48-piece assortment of fish head shaped panfish jigheads. Enable a wide variety of presentation...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The SPRO Power Offset Wide Gap Hooks were custom built to provide anglers with maximum penetration power in a sleek and strong package f...

Features: The all new Lunkerhunt 3 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience!...

Features: The all new Rebel Cata Crawler Soft Plastic Caterpillar is finally here and is ready to give you the Micro Worm/Stickbait Presentation y...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

Features: The Strike King KVD Popping Perch from the brilliant mind of the one and only Kevin Van Dam is a truly spectacular Topwater Popper! Desig...

Features: The TG58BLN KVD Elite Triple Grip Treble is a premium hard bait replacement treble specially designed to make it virtually impossible fo...

Features: The Strike King Tour Grade Night Spinnerbait is a 1/2 ounce Colorado blade spinnerbait Produces a big thump and bold silhouette that bass...

Features: The Strike King Mr. Crappie Spin Baby is a 1/8 ounce single Colorado blade spinnerbait designed for crappie and other panfish. Killer sp...

Features: The Northland Tackle Gum-Drop Floater Jighead is a versatile bait designed for floating live bait over various types of underwater terra...

The P-Line 'Sassin jig is the latest jigging minnow introduction into the P-Line family of lead jigs. What makes the 'Sassin unique is the cupped d...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: Atlas UV Glow Yarn is a fly and yarn egg tying material. Perfect choice for tying flies and yarn eggs. Effective drift bait for trout, s...

Features: The Rebel Hellgrammite Sinking Ultralight Crankbait is a 1 3/4 inch sinking, ultralight hellgrammite imitating crankbait. Life-like body...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...