Fishing Baits & Lures

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: The all new Rapala Jigging Rap Magnum Vertical Jig is designed to trigger bigger bites making it the ideal choice for using a forward fac...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: VMC 7269TTI TechSet Tandem Heavy-Duty Assist Hooks are dual saltwater jigging assist hooks with VMC's TechSet technical locking curve. T...

Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: The strong KVD Elite Round Bend Treble Hook is a standard round bend treble designed to hold on tight once the fish is hooked. Opti-Angl...

Features: BaitFuel's Nano Crappie Series 2" soft baits are designed for maximum attraction, ideal for catching crappie and other panfish in various...

Features: The Williamson Abyss Speed Jig boasts its exclusive potbelly-shaped body to allow a faster dropping to the strike zone. Tapered design f...

Features: The all new SPRO Walking Haint 125 Topwater Walker is an exceptional new topwater bait from the Pros at SPRO designed to provoke vicious...

Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...

Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Pure Anise Oil has been a standard item in anglers arsenal for many years. Pharmacy grade pure Anise is a great item to add to any bait brine or...

Features: The Lunkerhunt Finesse Swimbait is 3 inch soft plastic paddle tail swimbait with a ribbed body. Minnow baitfish profile with a swimming ...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Missile Baits Hover Missile Jighead aims to destroy the waters with its unique design and apt ability in the increasingly po...

Features: The Lunkerhunt Spud is a multi-sided jigging spoon. Well-balanced to produce productive vertical jigging action. Multi-faceted surfaces ...

Features: The all new Gamakatsu Jig 90 Heavy Wire Round Bend Nano Alpha Hooks revolutionize a tried and true hook design with an all new coating te...

Features: The all new BaitFuel Saltwater Gel is the ultimate accessory for any saltwater angler looking to enhance hookups and reel in monsters! S...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Arbogast Hula Popper 2.0 is an updated version of the classic 2 inch, 3/8 ounce Hula Popper skirted topwater popper. Deeply cupped m...

Features: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...

The P-Line 'Sassin jig is the latest jigging minnow introduction into the P-Line family of lead jigs. What makes the 'Sassin unique is the cupped d...

Features: The Northland Tackle Reed-Runner Hollow Body Popping Frog is a versatile topwater lure designed to pop around cover, enticing monster st...

Features: The River2Sea 4X EWG Treble Hooks are the super strong OEM wide gap, black nickel trebles that come stock on River2Sea's famous Whopper ...

The River2Sea Ish Monroe New Jack Flippin' Hook is a new concept in straight shank flipping hooks that incorporates the line tie and the soft plast...

Features: The Booyah Blade Single Colorado 1/4 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...