Fishing Baits & Lures

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...

Type Weight Fall Rate Sinking 1/4 oz. (6.5 grams) 1 ft/sec Bill Siemantel, the legendary trophy bass angler and Fishing Hall of Fame Induc...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The Lunkerhunt Yappa Rat is a 2 3/4 inch, 3/4 ounce hollow body lure designed to imitate small rodents like rats and mice. special flared...

Features: The River2Sea Nest Raider is a 5 inch, rigged soft plastic lizard specially designed for bed fishing for bass. Nest raider has a special...

Features: Seaguar Blue Label Fluorocarbon Big Game Leader Coil is a heavy-duty fluorocarbon leader material with extreme tensile strength. Perfect...

Features: The Eagle Claw Trokar TK5 AP Circle Non-Offset Hook is an all-purpose circle hook with non-offset Trokar point. Consistently delivers sol...

Features: Mikey Jr. Multi-Joint Wakebait is a 3 4/5-inch, 5/8 ounce multi-jointed wakebait. Three-section bait with three extra sharp hooks and imp...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...

Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The all new X-Zone Scented Stealth Minnow is a minnow like no other that's size, scent, and stealth set it apart! Infused with real minno...

Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...

Features: The Strike King Tour Grade Spin Head Underspin Jig is the premium choice when fishing an underspin. Fish-shaped head and Raz-R-Blade Wil...

Worm Your Way to a New PB! The Wormin' Ultimate Combo Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staff aime...

Features: The all new Strike King Tour Grade Tungsten Flipping Jig is here to deliver Monstrous Performance at a reduced Size thanks to its Premium...

Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: Gamakatsu's Magnum Assist Hook features a short shank circle hook, heavy braided line and shrink tubing for added connection strength be...

Features: The Luhr-Jensen Kokanee Jeweled Bead Lake Troll is a 28 inch, 4 blade lake trolling rig for kokanee and trout. Simulates a school of min...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: The War Eagle 1/2 oz Painted Head Nickel Frame Double Willow Spinnerbait is a Legend in the Spinnerbait Community when it comes to fishi...

Features: The SPRO Aruku Shad 75 silent is a new 75 mm, 5/8 oz lipless crankbait. Equipped with Gamakatsu #4 front and #6 back treble hooks Realist...