Fishing Baits & Lures

The P-Line 'Sassin jig is the latest jigging minnow introduction into the P-Line family of lead jigs. What makes the 'Sassin unique is the cupped d...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The Northland Tackle Reed-Runner Hollow Body Popping Frog is a versatile topwater lure designed to pop around cover, enticing monster st...

Features: The all new Gamakatsu Octopus Circle Straight Eye Offset Point 4x Strong Nano Alpha Hooks revolutionize a tried and true hook design with...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Dobyns D-Swim Heavy Hook Swimbait Head w/Weedguard is a robust Swimbait Jighead that is designed to thrive in the nastiest of situat...

Features: The Eagle Claw Ball Head Jig Kit is a 52-piece assortment of ballhead panfish jigheads. Enable a wide variety of presentations in pursuit...

Features: The Luhr-Jensen Cut Bait Head w/ Rigging is a teaser head for use when trolling cut bait sardine, herring, or other baitfish. Pre-drille...

Features: The BnR Tackle Steelhead Express Scent Shot is a 2 ounce bottle of steelhead, trout, and salmon fishing attractant scent. Specifically d...

Features: The Eagle Claw Trokar TK949P 3X Strong Wide Gap Treble Hook is a pack of 6 wide-gap treble hooks. The extra-wide gap allows hooking and h...

Features: The Geecrack Bugpee Soft Plastic Creature Bait mimics a large insect or crawfish with voracious appendages, offering a truly unique pres...

Fishing League Worldwide Tour Pro Scott Martin designed the LIVETARGET Popper Frog Hollow Body Frog as part of the LIVETARGET Signature Series to c...

Features: The Keitech Sexy Impact 3.8-Inch Soft Plastic Worm is a naturally moving salted lure that proves to be irresistible. With its tapered ta...

Features: The Big Bite Baits Fighting Frog is a 3 inch, frog soft plastic-inspired soft plastic creature bait. Like soft plastic frog, but designed...

Features: The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a machine precision engineered to deliver Haymakers and Knock Outs on massiv...

Features: The Big Bite Baits Scentsation Trick Stick is a Soft Plastic Stickbait designed for success and versatility! Utilizing the Tournament Gr...

Features: The Lunkerhunt Lunker Frog Combo is a 3-piece pack that contains an assortment of Lunker Frogs and Pocket Frogs. Includes two 1 3/4 inch...

Features: Gamakatsu's G-Stinger is the ultimate utility stinger hook designed for adding an additional point to any lure that fish may be short st...

Features: Discount Tackle's exclusive Z-Man 73 Piece Pro Essentials Ned Kit is a meticulously crafted collection designed to provide everything yo...

Features: The Arbogast Triple Threat Classic Hard Baits Variety Pack has two classic Arbogast Hula Poppers and one battle-tested Arbogast Jitterbu...

Features: The Northland Tackle Pro-Walleye Crawler Harness is a precision engineered harness designed for high level Walleye fishing! Constructed w...

Features: The Bomber Model 6A is a 2 1/8 inch, 3/8 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...

Features: The Big Bite Baits Scentsation Skinny Stick is the ultimate addition to your soft plastics toolbox! Designed in conjunction with one of ...

Features: The all new Mustad Alpha-Point A-Tak Ned Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you land ...

Features: The Luhr-Jensen 1 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, suit...

Features: The Bubba Stainless Steel 6.5 Inch Pliers bring a whole new level of Strength and Durability to your most essential tool when fishing! T...

Features: The Rapala Jigging Shad Rap 02 is a 1 inch, 1/8 ounce shad profile ice jig. More pronounced movement, with a lethargic circle down action...

Features: The Bubba 11 Inch Crimpers are an integral tool that should be a part of any fishing vessel! Thanks to the iconic Bubba Non-Slip Grip, t...

Features: The Nomad Design Slipstream 140 Flying Fish Wing Pack is a set of replacement wings for the Slipstream 140 Flying Fish Lure. The 140 Flyi...

Features: The Rapala Jigging Shad Rap 05 is a 2 inch, 5/16 ounce shad profile ice jig. More pronounced movement, with a lethargic circle down acti...

Features: The Daiwa Steez Custom HMKL Minnow is a Top New Jerkbait from Daiwa. Designed with a lean body which is more effective in tough fishing s...

Features: The Eagle Claw Panfish Pro-V Bend Jig Kit is a 48-piece assortment of round panfish jigheads with Pro-V bend hooks. Enable a wide variety...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The Arbogast Hula Popper 2.0 is an updated version of the classic 2 inch, 3/8 ounce Hula Popper skirted topwater popper. Deeply cupped m...

Features: The Luhr-Jensen Bolo Flex-i-Troll is a lake trolling rig featuring Luhr-Jensen's unique Bolo blade design. Bolo shape consists of two ove...