Fishing Baits & Lures

Features: The Booyah Hollow Body Frog 3 Pack is a set of hand-picked frog lures designed for bass fishing, Hand-picked by frog fishing expert and...

Features: Pautzke Bait Co. Fire Bait Glitter Trout Bait is trout bait. Same professional quality as Pautzke's traditional, world famous Balls O' F...

Features: The Lucky Craft Fat BDS3 Crankbait is a 3 inch (75 mm) Shallow-Diving Floating Crankbait. The Fat BDS3 is from the Big Daddy Strike Crank...

Features: The Gambler MegaDaddy is an upsized, 5 inch version of the Flappy Daddy craw/worm creature bait. Solid body that accommodates a large ho...

Features: The SPRO BBZ-1 Fast Sinking is a 4 inch swimbait from SPRO! This is a 1 ounce swimbait Work it with a steady retrieve, pause and jerk, ...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: The Luhr-Jensen Coyote Cyclone Flasher is a new version of the Coyote Flasher with a rotating blade in the center. Imparts fish attractin...

Features: The Luhr-Jensen Power Flash is a light for charging up premium glow-in-the-dark Everglo finish lures. Much more efficient than charging g...

Features: The all new BKK Armor-Point Offset Round Bend Worm Hooks were developed for Texas-Rigging almost any soft plastic worm that maintains a ...

Features: The SPRO McRip is a deep diving jerkbait that you can rip through the water on early season and late season fish--when they're deep in th...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The Geecrack Jack Master is a brand-new addition to the Paddle Tail Swimbait lineup, offering anglers versatility and effectiveness in t...

Features: The all new BaitFuel Saltwater Gel is the ultimate accessory for any saltwater angler looking to enhance hookups and reel in monsters! S...

Features: Berkley PowerBait Scent Glitter Trout Bait Smells and Tastes like your favorite scents. Crystalina glitter reflects light and increases...

Features: The Xzone 3.5 inch Adrenaline Bug Jr is a smaller-sized Adrenaline Bug with lots of action and vibration. It's soft body and floating cla...

Features: The Rebel Bluegill Squarebill Crankbait is a 3-piece shallow diving squarebill crankbait variety pack. The Rebel Bluegill takes realism t...

Features: The all new Keitech Neco Camaron has an innovative design that replicates the movements of a Natural Craw with ultimate efficiency! Artic...

Features: The YUM Finesse Worm Soft Plastic Worm is the premiere worm choice for pressured fish. Slender body and bulbous tail for intense wigglin...

Features: The Geecrack Spiron Twin Creature Bait is a meticulously designed soft plastic bait that offers unparalleled versatility! Asymmetrical bo...

Features: The Strike King Tour Grade Bladed Titanium Umbrella Rig is a 5 arm umbrella rig (aka Alabama rig or A-rig). Five arms made from titanium...

Features: The Eagle Claw Trokar TK619H Magnum Non-Offset Circle Hook is a premium heavy gauge wire circle hook with non-offset Trokar point The TK6...

Features: The all new Mr. Crappie Teen-Zee Slabalicious is a compact Crappie bait that delivers big results just like its bigger brother the Origin...

Features: Everyone knows the Cotton Cordell Wally Diver! It's the classic 2.5 inch casting or trolling lure that has put more walleyes in the box ...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The Halco MAX 190 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...

Features: The Micro Magic Man is Magic Man's baby brother, good for fishing under the ice as well as the open water. Its wide body creates life-lik...

Features: The LIVETARGET Flutter Sardine is a realistic saltwater jigging spoon. Crafted using LIVETARGET's new Injected Core Technology (ICT), wh...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The SPRO Wameku Shad 80 Lipless Crankbait is a 80 depth lipless crankbait with a loud rattle! Unique blend of sound and vibration that wi...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: The Eagle Claw Trokar Extreme Live Bait HD Hook is a premium heavy-duty live bait hook with a welded ring through the eye. The strong wir...

Features: Strike King Whisker Sticker Hooks are catfish bait hooks. Dual barbs help bait chunks stay on the hook. Strong wire suitable for big cat...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: Gamakatsu's Double Assist hooks are designed for fast and easy replacement on all types of butterfly, flat fall, and "iron" jigs. 6 inch...

Features: The Luhr-Jensen Stainless Steel Wire Trolling Spreader is a spread accessory. Helps keep lead lines from tangling with the leader. Great...