Fishing Baits & Lures

Features: The Big Bite Baits Scentsation is a 3.5 and 4.5 inch soft plastic Drop Shot bait molded with Big Bite's Scentsation formula. The Scentsat...

Features: The Keitech Sexy Impact 4.8-Inch Soft Plastic Worm is a naturally moving salted lure that proves to be irresistible. With its tapered ta...

Features: The Zoom U-Tale is the worm that you learned to Texas rig with as a child and is still every bit as effective today, whether you're fish...

Features: The Evergreen International XV-5 X-Over is a versatile new hard bait that can be retrieved like a crankbait or jerked like a jerkbait. Th...

Features: The Mustad 35647 Red Round Bend Treble Hook is the red version of the classic Mustad treble hook that has been an all time favorite with...

Features: The YUM Craw Papi is a thin-profile soft plastic craw that comes in a 2 3/4 inch and 3 3/4 inch sizes. The Craw Papi features wide sizes ...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The Luhr-Jensen Kwikfish X-Treme K13X is a 3 3/4 inch strong, durable, full-throttle, wide-action lure that dives up to 15 feet and chal...

Features: The SPRO MadEye Diver 85 is 3 1/3 inch, 5/16 ounce extra deep diving banana-style walleye crankbait. Exhibits tight wobbling and unpredi...

Features: The VMC Hover Jig is a new type of Jig from the Pro's at VMC that offers a unique approach to a tried and true design! Equipped with a co...

Features: The Big Bite Baits Fighting Frog is a 5 inch, frog soft plastic-inspired soft plastic creature bait. Like soft plastic frog, but designed...

Features: The Bill Lewis Floating Scope-Stik is a meticulously designed jerkbait that offers unmatched visibility and enhanced performance! Design...

Features: The Missile Baits Nedball Jighead is the solution for anglers looking for a simple and efficient head design that locks fish onto the hoo...

Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...

Features: The Gambler Big Giggy Head Jighead is an upsized version of the Gambler Screw Giggy Head shakey head jig. Perfect for presenting baits to...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

*Note: the smaller Minnow Flat 70F (2 3/4 inch - 1/8 ounce) model comes pre-rigged with only 2 treble hooks/hook hangers, the larger Minnow Flat 95...

Features: The Mustad TG76 KVD Elite Triple Grip Treble is a red, 2X short shank, 1X strong version of Mustad and KVD's Triple Grip series of trebl...

Features: The 13 Fishing Spin Walker is a 4 1/4 inch, 2/3 ounce hybrid topwater hard bait. Combines design elements of a topwater walking bait and...

Features: The Nomad Design Slipstream 280 Flying Fish is an 11 inch, 13 3/4 oz saltwater flying fish lure. The 280 California Flying Fish can be tr...

Features: The Rapala Balsa Xtreme Jointed Shad 07 Medium Diving Crankbait combines the action of balsa wood with the durability of plastic. This 2...

Features: The all new Geecrack Earthy Soft Plastic Worm is aimed at perfecting the Neko Rig presentation, catering to finesse fishing enthusiasts s...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The Big Bite Baits Wacky Head Jigs are a great Jighead choice for all your Wacky fishing needs! Featuring a premium Gamakatsu Wide Gap h...

Features: The VMC 7199 Octopus Bait Hooks Black Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye and c...

Features: Sunline Nylon Monofilament Leader is a 50 yard wheel of nylon-based monofilament leader material. Extreme shock absorption properties tha...

Features: The VMC 7199 Octopus Bait Hooks Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye, minimal co...

Features: The Northland Tackle Inner-Tube Jig is a specialized bait designed for use with tube tail grubs, offering a unique presentation to attrac...

Features: The Gambler Eel is a ribbed, soft plastic single tail jig trailer. Ribbed finish and straight tapered tail gives off an amazingly real s...

Features: The Jackall Blast Bone Jr. Swimbait offers a perfect balance of size and action, allowing anglers to downsize their bait's profile witho...

Features: The Lazer TroKar TK105 Big Nasty Offset Worm Hook is specialized for hauling fish out of heavy cover or deep water. TroKar's Surgically ...

Features: The all new Big Bite Baits Scensation Tube introduces a new tube bait built on the foundation of the renowned Tour Tube shape and design!...

Features: The Norman NXS Deep Diving Crankbait is a 2 1/2 inch deep diving crankbait. Dig into the bottom to mimic feeding baitfish or crawdads. D...