Fishing Baits & Lures

Features: The all new Gamakatsu 34R Worm "Scat" Hooks were designed in collaboration with Japanese angler Mr. Takeru Tomimoto for use on Lake Biwa...

Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Strike King Mr. Crappie Slab Slanger is a 2 1/4 spear tail soft plastic panfish grub. Designed with a ribbed body, it also has a spa...

Features: The Strike King Ned Ocho is a downsized version of Strike King's Ocho soft plastic stickbait, measuring only 2 1/2 inches. 8-sided body ...

Features: The all-new 10 Inch Ichi Worm stands out among big worms, with its design and formula setting it apart from competitors! It's ribbed bod...

Features: The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, tha...

Features: When it's time to replace the trebles on your favorite crankbaits, look no further than the G-Finesse Treble MH Hooks from Gamakatsu, des...

Features: The Spearpoint EWG Wide Gap Hook is a bait hook for worms and longer baits that features the Spearpoint grip. Spearpoint hooks feature a ...

Features: Blue Fox Vibrax Shallow Spinner is inline spinner that runs between the surface to 2 feet. Diecast and chrome plated mainbody with laser...

Features: The Strike King KVD Square Bill 1.5 Shallow is a shallower diving version of the legendary KVD Square Bill 1.5 Silent Crankbait. Same 2 ...

Features: The Rapala X-Rap Pop 07 Topwater Popper brings that classic X-Rap action to the topwater. This 2 3/4-inch bait has internal textured bod...

Features: The SPRO MadEye Minnow 120 is a 4 3/4 inch, 1/2 ounce deep diving walleye trolling hard minnow. Highly-effective cold-water walleye trol...

Features: The all new Strike King KVD Elite 8.0 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

  Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...

Features: The Rapala Glass Shad Rap (GSR05) is a 2 inch, 5/16 oz, suspending crankbait with a see-through hard plastic body and realistic iridescen...

Features: The Luhr-Jensen Needlefish Spoon is a 1 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...

Features: The all new Strike King 4 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...

Features: The Luhr-Jensen Needlefish Spoon is a 2 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...

Features: The Bill Lewis Suspending 100mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance!...

The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...

Features: The all new Great Lakes Finesse Marabou Jig is a No-Nonsense Jig Crafted from Premium Materials for Anglers who demand Serious Performanc...

Features: The Strike King Mr. Crappie Slab Hammer SHCC3 is a 3 inch medium diving crappie crankbait that dives to 8 feet. Designed to be cast, trol...

Features: The Luhr-Jensen 1/2 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...

Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...

Features: The all new SPRO McDart 110 Jerkbait is a Fresh Take from the Pro's at SPRO that gives you a much more aggressive Darting Action than tra...

Features: The Strike King Pro Model Series 5XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and mu...

Features: The Dobyns D-Swim Heavy Hook Swimbait Head w/Weedguard is a robust Swimbait Jighead that is designed to thrive in the nastiest of situat...

Features: The VMC Swimbait Jig is an "Ike Approved" swimbait jig head designed with "Ike" Iaconelli. Composed of a 1X-strong Hi Carbon Steel hook ...

Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction and boost catch rates, perfect for a variety of panfish in shallow ...

Features: The Heddon Sonar Adjustable Action 2.5 Inch Blade Bait is the one of the only lures of its kind that gives anglers full customization of...

Features: The Bassmaster Classic Winning Northland Tackle Smeltinator Jighead just got better, the Underspin model is a premium minnow head design...