Fishing Baits & Lures

Features: The Strike King Tour Grade Belly Blade Bait gives flash and action to any soft swimbait. Weighted keel-type head and RPM Raz-R-Blade Wil...

Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...

Features: The Strike King KVD Sexy Frog was designed by Kevin VanDam to create the best frog-style bait ever. 2 1/2 inch collapsible hollow body (...

Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Slabalicious is a great new combo from the pros at Mr. Crappie combining two o...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The Strike King Tour Grade Spin Head Underspin Jig is the premium choice when fishing an underspin. Fish-shaped head and Raz-R-Blade Wil...

Features: The Strike King KVD Deep Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed t...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: The Strike King Swinging Sugar Buzz Buzzbait features a free-swinging hook and a loud clacking sound. The free-swing hook design makes i...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Strike King KVD Pipsqueak Pop'n Perch is a 1/3 ounce, 5 inch (including skirt) topwater hollow body popper. Lifelike look including ...

Features: The Strike King KVD Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...

Features: The Strike King Squadron Umbrella Rig Kit contains everything you need to rig up your favorite 5 arm umbrella rig (aka Alabama rig or A-...

Features: The Strike King Hack Attack Pad Perch is a lifelike panfish imitator with a hollow body topwater presentation. Precisely tapered nose de...

Features: The Strike King Finesse KVD Spinnerbait Colorado Willow is a 3/8 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD...

Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...

Features: The Strike King Rage Thumper Worm is their unique take on cut-tail style worm that combines a Speed Worm-inspired design with their Rage...

Features: The Strike King Buzzbait is a simple, standard 1/4 ounce skirted buzzbait. Classic design and solid components. Excellent choice for cas...

Features: The Strike King Baby Sexy Frog is a downsized 4 inch (including skirt tails), 5/16 ounce version of the KVD Sexy Frog hollow body topwat...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...

Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...

Features: The Strike King Premier Pro Model Spinnerbait is a tournament-ready wire spinnerbait. Made from premier quality Vibra-Max wire and a bal...

The Strike King Tour Grade Buzzbait features a sculpted quick planing head, Gamakatsu hook and the Perfect Skirt.

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King Tour Grade Night Spinnerbait is a 1/2 ounce Colorado blade spinnerbait Produces a big thump and bold silhouette that bass...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The Strike King Tour Grade Ned Jig Head is a flat-bottom Ned rig jighead. Designed to be paired with your favorite soft plastic Ned rig ...

The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...

Features: The all new Strike King Tour Grade Spotlight Jighead is the perfect choice for FFS Anglers looking to step up your game with a Tour Grad...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The all new Strike King 3 Inch Rage Hawk is the slightly bigger brother of the Original Compact 2.75 Inch Rage Hawk and it packs a punch...

Features: The Strike King Potbelly Spinnerbaits are a valuable tool to have in your tackle box whenever the conditions call for a Spinnerbait! Util...

Features: The Strike King KVD Popping Perch from the brilliant mind of the one and only Kevin Van Dam is a truly spectacular Topwater Popper! Desig...

Features: Strike King Whisker Sticker Hooks are catfish bait hooks. Dual barbs help bait chunks stay on the hook. Strong wire suitable for big cat...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Chatter, Thump, and Flap Your Way to Bass! The Strike King Thunder Cricket & Rage Craw Bladed Jig Combo is a custom-curated kit by Discount Tac...

Chatter your way to Big Bass! The Z-Man Jack Hammer Chatterbait & Strike King Rage Swimmer Combo is specially curated by our Discount Tackle S...

Features: The Strike King Tour Grade Magnum Jig Head is the perfect jig head for shaky style and stand up techniques. The wide, Cobra-shaped head ...

The Strike King KVD Swim-N-Shiner 4 inch Paddle Tail Swimbait  is Kevin VanDam's favorite "Perfect Plastic" product! Features the Coffee Scent tec...

Features: The Strike King Rage Tail Anaconda is an oversized ribbontail worm. Big and bulky large swirl tail is part body extension, part ribbon fi...

Features: The Strike King Gurgle Toad Junior is a 3 1/4 inch soft plastic frog. Horny toad-style body with two J-shaped feet. Generates a gurgling...

Features: The Strike King Mark Rose Lil' Ledge Spoon is a 3 3/4 inch, 1 ounce jigging spoon. Unique jigging spoon design: narrow at each end and bu...