Fishing Baits & Lures

Features: The Bomber Saltwater Grade Drumbeater is a skirtless Colorado blade spinnerbait pre-rigged with a paddle tail swimbait. Colorado blade p...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: The SPRO Power DropShot Hooks were custom built to provide anglers with maximum penetration power in a sleek and strong package for all ...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking is a 3 3/4 inch, top-of-the-line squid jig that weighs 5/16 ounce. Proprietary holograph...

Features: Pautzke Bait Co. Liquid Krill is a "universal" liquid attractant that can be used on any species. All-natural scent with no chemicals or...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level, and now you can stock...

Features: The all new Gamakatsu Magic Eye Plug Replacement Hooks have just made your replacement hook search 10x easier! Designed to replace the fa...

Features: The Halco Twisty Chrome Spoon is a legendary choice for anglers hailing from Australia and they are finally here to take the North Americ...

Features: The MirrOlure MirroDine 17MR is a 2 5/8 inch, 3/8 ounce twitchbait that runs between 0 and 2 feet below the surface. Wide flash and dart...

Features: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...

Features: The Z-Man Scented PogyZ Paddle Tail Swimbait are 3 inch, 5 pack scented fat belly soft plastic paddle tail swimbaits. Most durable saltw...

Features: The all new BaitFuel Saltwater Gel is the ultimate accessory for any saltwater angler looking to enhance hookups and reel in monsters! S...

Features: The SPRO Eel double Tail 4 Inch Trailer is a double tail 4 Inch trailer that you add to jigs and hooks for a little more action. Great "...

Features: The Williamson Rigged Wahoo Catcher is a 6 inch, 2.19 ounce trolling skirted jethead lure with an oversized water intake hole. Lifelike-...

Features: The SPRO Power Bucktail Zebra Hair Jig is a new version of the SPRO Power Bucktail Jig with Zebra Glow colorways. Glow-in-the-dark paint ...

Features: The Williamson Gomoku Jig is metal jigging minnow that boasts a long symmetrical shape which gives it an intense underwater motion. Embe...

Features: The Williamson Popper Pro 160/180 is a champion of traditional popping action. Rugged stainless steel pin and swivel rigging; never lose...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The Williamson Tuna Catcher Flash is a light trolling lure. Acrylic bullet-shaped head that can hold up to 9 knots. Tinsel and vinyl Fla...

Features: The Williamson Rigged Tuna Catcher is a light trolling lure. Acrylic bullet-shaped head that can hold up to 9 knots. Lifelike-moving ski...

Features: The Lucky Craft SW Pointer 130 MR HW Jerkbait is a super-sinking saltwater jerkbait. It is 5 inches long (130 mm), is a heavy 1 1/14 oz ...

Features: The Williamson Rigged Dorado Catcher is perfectly matched with a ballyhoo rigging spring with its large cavity in the rear of the flat-f...

Features: The Williamson Exciter Bird Trolling Teaser is crafted to enhance the efficiency of a trolling rig. Creates a splattering and fluttering...

Features: The Williamson Gomame Jig is a metal jig that boasts an S-shaped body with wounded fish action. Perfect for everything from striper and ...

Features: Storm 360GT Searchbait Bodies are soft plastic swimbait bodies designed to serve as replacements for the 360GT Searchbait. Quality swimb...

Features: The MirrOlure 5M Floating Prop Twitchbait is a 3 5/8 inch, 1/2 ounce surface twitchbait Counter-rotating spinner blades on each end of t...

Features: The MirrOlure MirrOminnnow is 3 1/4 inch, 3/8 ounce twitchbait that runs between 0 and 1 1/2 feet below the surface. Designed to mimic n...

Pure Anise Oil has been a standard item in anglers arsenal for many years. Pharmacy grade pure Anise is a great item to add to any bait brine or...

Features: The Williamson Rigged Flash Feather is a combination of feathers and flash for an amazing presentation in the water. Trolls from 3 to 7 ...

Features: Atlas-Mike's Glo Scent Bait Oils are a fishing attractant. Mask undesired human and other fish-repelling smells, including plastics and g...